Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.
Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.

Nakuset, Executive Director of the Native Women’s Shelter of Montreal, has seen how the stuffy rooms of institutions and officials perpetuate a cycle that discludes the voices of marginalized groups. That’s where she has planted herself. She stands between the forces that would continue the cycle and acts as a beacon for others. Her work — her voice — is creating positive momentum.
And it is just the beginning.
Nakuset was taken from her Cree family as a toddler during the Sixties Scoop, and adopted by a Jewish family in Montreal. She was taught to disregard her Indigenous roots and assimilate into a new mould. Eventually, she reached her breaking point and began the arduous search for her biological family. But it also led to the discovery of her own voice — and her mission to support Indigenous people in the face of adversity.
Like Nakuset, Emily Eakin, VP of Client Engagement at Traction on Demand, understands the importance of surrounding one’s self with supporting voices to face challenges. The world is awfully loud to try and drown out on your own. In this episode, we hear how Eakin believes her biggest wins weren’t achieved on her own — success is always a team effort.
Nakuset, driven by her own story, sheds a light on the injustices of the past and present, speaking up to reach her goal of supporting her community.