Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.
Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.
Greg Malpass saves screws. Why? As a successful CEO, he knows every screw, idea, code snippet, or passion has the potential to be useful, it’s just a matter of having it when you need it.
Entrepreneur Derrick Emsley knows the same. When his first business venture didn’t get off the ground, he didn’t scrap the idea completely. He took the valuable lessons he learned and applied them to a different concept.
While still in high school, Emsley and his brother started a company that maximized farmers' unused land by planting trees and selling carbon offsets. It became apparent that what started as a great idea wasn’t going to develop into a feasible business model. However, they realized planting trees was a passion. Plus they had become entrenched in the tree-planting community — a community that was not only helping to reforest the planet but was having huge social impact all over the globe. That's when they sowed the seed of ‘tentree', an apparel company that plants ten trees, somewhere in the world, for every item sold.
In this episode, you will hear how Emsley took his save screws moment and turned it into a sustainable business that makes clothing out of some of the most eco-friendly material on the planet; led reforestation efforts in remote areas that helped lift a community out of poverty and servitude; and is moving into a world of transparent reforestation.
An inspiration to anyone with a passion to blend commerce and sustainability, Emsley’s story of turning tees into trees, is about adaptability, recognizing opportunity, and keeping passion in frame. With the addition of Greg Malpass’s insights on maximizing potential, this episode will have any listener saying, “oh!”, “wow!”, and “ahhh…”