Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.
Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.

Hustle. Rise and grind. Fake it till you make it. Today’s work culture believes the only way to get ahead is to put your nose to the grindstone and maximize the hours in the day. The harder you work, the more successful you become, right?
On the flip side, burnout rates are on the rise — people’s bodies are physically revolting in a desperate attempt to tell them to rest. No one knows this better than our guest, author, and digital anthropologist, Rahaf Harfoush. Her concept of “productivity propaganda” highlights how our obsession with working harder is actually making it harder to work. After hustling with her pedal to the metal for years, her body gave out on her and forced her to step back and do something she wasn’t familiar with: slow down and listen.
At Waste No Potential, we have a story of an unlikely teacher. Whenever it got busy at our old office and it felt like things were about to go off the rails, an uncanny thing recurred: a ladybug showed up. Crawling on a meeting room wall or across someone’s keyboard, the slow-moving critter made everyone pause and reflect. Being forced to take a second to breathe didn’t affect our work negatively — it improved it. It was then, in a moment of zen, we learned the way of the ladybug.
We don’t quote Ferris Bueller very often, but when we do, we say, “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”