Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.
Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.

Scars. We all have them. But do we see them as reminders of mistakes or marks of progress? At Waste No Potential, we are infinitely curious how people push their limits to find out what they are truly capable of. The thing is, when we push ourselves to the edge sometimes we end up falling off. Good, now we know how far we can go. We pick ourselves up, put on a bandage, and carry on with a new scar — little or big — to add to the collection of lessons learned.
Lilian Umurungi-Jung has had plenty of bruises on her path to success. She had “every job on planet Earth” before landing a position that was a great fit. Soon after, Lilian and her husband found out she was pregnant. Life was great. Until an unexpected twist, painful in the moment, caused her to rethink everything — and sent her on a path that would change her life forever.
Tractionite Emily Beach can tell her life story through scars. She has some doozies. An extreme sports enthusiast, Beach knows scars are part of the learning process and brings this mindset to her work and personal life. She has experienced more peaks and valleys than most have dreamt of, but one thing Beach has never allowed is a scar to stop her from her true potential.
Join us as we hear the stories of these determined individuals who don’t let obstacles stop them forging their unique path to success.