Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.
Potential. It's around us all the time, but its power is often left untapped. Waste No Potential is a podcast dedicated to revealing the secrets behind success stories — and how pinpointing and maximizing potential is most often the root cause of these triumphs.
Join host Alexandra Samuel, a business journalist and researcher, as she shares incredible human stories of success (and struggle), and uncovers the clever ways people make the most of potential — for themselves and for their businesses. Discover how tiny process adjustments result in major game-changers, and hear how dismantling traditional ways of working can lead to unbelievable results.
The Waste No Potential was created by Traction on Demand, a company acquired by Salesforce in April of 2022. Discover how to optimize your success with Salesforce products by partnering with the experts on the Salesforce Professional Services team.

Kristina Libby is acting like a 4-year old — and she couldn’t be happier about it. In a world where we often convince ourselves we can’t do certain things, Libby is giving herself permission to follow the weird impulses that pop into her brain, much like a child would. Even though this fresh approach to life came to her unexpectedly, Libby discovered she is becoming the truest version of herself.
At Traction on Demand, the mantra “Be Four Forever” is used often. After all, the brain of a 4-year old is a magical place, full of curiosity and wonder, and perceives life with an unbiased perspective. In the world of business, this mindset benefits innovation and progress. Libby is CMO at Hypergiant, a company proving that artificial intelligence is shaping our future for the better. And how does machine learning software develop? It absorbs as much information it can with an unbiased perspective, much like — you guessed it — a 4-year old.
No stranger to childlike wonder, Tanya Jarrett is the Chief People Officer at Traction on Demand. Jarrett is someone who asks a lot of questions: in particular, “why?” Her story shows how curiosity led her places she never would’ve imagined — and how a curious mind should never be underestimated.
In this episode, you’ll hear how Libby’s breathtaking journey after being forced to reboot her life proves keeping an open mind — even when your world feels like it is closing in around you — is the key to harnessing your true potential.