Listen to the roundtable discussion with warranty experts: Michelle Esgar, Senior Group Manager, Marketing and Brand Experience, Panasonic, Taj Mian, International Business Development Director, Domestic & General, and Sidney Lara, Service Principal, Aquant, discuss all things warranty including customer retention and loyalty. Additional topics covered include: How technology can help harness and transform business models for better warranty managementHow warranty has changed the wa...
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Listen to the roundtable discussion with warranty experts: Michelle Esgar, Senior Group Manager, Marketing and Brand Experience, Panasonic, Taj Mian, International Business Development Director, Domestic & General, and Sidney Lara, Service Principal, Aquant, discuss all things warranty including customer retention and loyalty. Additional topics covered include: How technology can help harness and transform business models for better warranty managementHow warranty has changed the wa...
Komatsu - Evolution of Warranty in the World of Service
Warranty Intel
35 minutes
4 years ago
Komatsu - Evolution of Warranty in the World of Service
Customers want to achieve specific outcomes, and that’s where Rich Smith, VP of Product and Services at Komatsu, sees the future of warranty in his industry. Smith joins us to discuss how warranty is changing and is being leveraged to create profitable service contracts that lead to machine uptime. He also chimes in about evolving customer expectations, how warranty can lead to better product sales and marketing, how data is key to warranty management, and how warranty and service are deeply ...
Warranty Intel
Listen to the roundtable discussion with warranty experts: Michelle Esgar, Senior Group Manager, Marketing and Brand Experience, Panasonic, Taj Mian, International Business Development Director, Domestic & General, and Sidney Lara, Service Principal, Aquant, discuss all things warranty including customer retention and loyalty. Additional topics covered include: How technology can help harness and transform business models for better warranty managementHow warranty has changed the wa...
