Listen to the roundtable discussion with warranty experts: Michelle Esgar, Senior Group Manager, Marketing and Brand Experience, Panasonic, Taj Mian, International Business Development Director, Domestic & General, and Sidney Lara, Service Principal, Aquant, discuss all things warranty including customer retention and loyalty. Additional topics covered include: How technology can help harness and transform business models for better warranty managementHow warranty has changed the wa...
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Listen to the roundtable discussion with warranty experts: Michelle Esgar, Senior Group Manager, Marketing and Brand Experience, Panasonic, Taj Mian, International Business Development Director, Domestic & General, and Sidney Lara, Service Principal, Aquant, discuss all things warranty including customer retention and loyalty. Additional topics covered include: How technology can help harness and transform business models for better warranty managementHow warranty has changed the wa...
Domestic & General - Why Loyalty Matters in Warranty
Warranty Intel
38 minutes
4 years ago
Domestic & General - Why Loyalty Matters in Warranty
“Keeping promises is pivotal to creating brand and product ambassadors.” That’s according to Taj Mian, Business Development Director at Domestic & General. Listen to the latest podcast episode as he explains how this core value is key in today’s service chain. He’ll detail how they’ve stayed on top of industry shifts, in part by using service plans as a way to add value for consumers, and how they put the focus on retention programs that emphasize growth rather than simply retention, and ...
Warranty Intel
Listen to the roundtable discussion with warranty experts: Michelle Esgar, Senior Group Manager, Marketing and Brand Experience, Panasonic, Taj Mian, International Business Development Director, Domestic & General, and Sidney Lara, Service Principal, Aquant, discuss all things warranty including customer retention and loyalty. Additional topics covered include: How technology can help harness and transform business models for better warranty managementHow warranty has changed the wa...
