In this episode of Warehouse Automation Matters, Mary Hart interviewed Chris Caouette, Chief Revenue Officer at North Bay Distribution, on challenges and innovations in the 3PL and e-commerce fulfillment space. They explored the evolving role of 3PLs, the importance of technology and automation, strategies for competitive shipping rates, and how to improve customer satisfaction and inventory management. Caouette shared insights on emerging challenges in the logistics industry and offered advice for brands evaluating 3PL partners.