In this episode, I delve into one of the biggest conversations shaping the podcast industry right now: ethics.

From misinformation and defamation to the role of the Broadcasting Standards Authority (BSA) and Advertising Standards Authority (ASA) in New Zealand, this episode explores what it really means to be a responsible podcaster in 2025.

Using real-world examples like Belle Gibson’s health hoax and recent debates around Winston Peters’ comments about the BSA, I explore how podcasters can balance freedom of speech with public responsibility.

In this episode:

• How the media we consume shapes our beliefs and behaviour
• What defamation is and how to avoid it in your podcast
• What the BSA and ASA are, and how their standards apply to podcasters
• Why regulation doesn’t have to mean restriction, and how ethical podcasting builds trust
• Practical steps for building an ethical show: fact-checking, transparency, and content warnings

More Resources:

• BSA: https://www.bsa.govt.nz/
• ASA: https://asa.co.nz/
• RNZ's article "Winston Peters accuses Broadcasting Standards Authority of 'Soviet era stasi' censorship": https://www.rnz.co.nz/news/political/576015/winston-peters-accuses-broadcasting-standards-authority-of-soviet-era-stasi-censorship

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

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