In this “best of” episode, Making Cents host Frances Cook shares her refreshingly honest approach to podcast monetisation: from building sponsor relationships to knowing your worth (and not being afraid to ask for the moon).

Frances reveals how she’s structured her podcast income through title sponsorships, branded segments, and social media extensions, and why staying true to your audience is the ultimate key to long-term success.

💡 In this episode:

• How Frances Cook built a sustainable income from her podcast
• The power of title and section sponsors (and how to structure them)
• Why brand alignment matters more than quick cash
• How to pitch sponsors and set your rates with confidence
• Why knowing your point of difference is your biggest monetisation advantage

Frances also shares her best advice for independent podcasters: do your research, talk to other creators, and start by asking for what you’re worth. Because no one’s going to negotiate you up.

This clip is from the full episode, Frances Cook on making money, gaining trust and retaining IP: https://youtu.be/_vUL0C0RE7M

Watch it on YT or listen now wherever you get your podcasts.

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