Podcasting is changing... fast. In this episode, I unpack the biggest shifts shaping the industry in 2025, from Steven Bartlett’s launch of Flightcast, a new video-first podcasting platform, to Alex Cooper’s bold move into brand partnerships with her Unwell Creative Agency.

We’ll look at what these moves say about the future of podcasting, how the lines between creator and media company are blurring, and what it all means for independent podcasters trying to grow sustainably.

Whether you’re building your first show or running a thriving indie podcast, this episode breaks down the tools, trends and opportunities to keep you future-ready.

In this episode:

• The rise of video-first podcasting and unified analytics
• Flightcast: the new “upload once, distribute everywhere” model
• Alex Cooper’s Unwell Agency and why creators are becoming media brands
• What consolidation and platform lock-in mean for independents
• How to protect your creative control while adapting to change

More Resources:

• How Alex Cooper made millions, leveraging early virality into a multimedia empire: https://open.spotify.com/episode/51sSYWhsvIlHRftYRjMvjg?si=DF4oYiZoSyCX46Hd0dtNNw

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

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