In this conversation, Melissa and Laura discuss the importance of SEO on websites and how YouTube videos can be used to increase SEO. They cover the basic principles of SEO, including technical optimization, keyword usage, and backlinks.
They also provide tips for optimizing videos on websites and leveraging YouTube videos on your website to boost your SEO!
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About Laura:
As a seasoned SEO strategist for female health and wellness service providers, Laura Jawad helps you call in more clients with the power of your website. Laura built two successful businesses through SEO, demonstrating first-hand the transformative power of well-executed SEO in competitive markets.
You can find her on her website at laurajawadmarketing.com or on instagram @laurajawadfitness.
Download her SEO Simplified Workbook: Master Keyword Research With The GROW Framework.
www.laurajawadmarketing.com/seo-simplified/
Takeaways
SEO is important for both websites and YouTube videos, as it helps improve visibility and drive traffic.
The basic principles of SEO include technical optimization, keyword usage, and backlinks.
Optimizing videos on websites involves including the URL of the blog post in the video caption, using keywords in the video title and description, and creating a user-friendly transcript with bullet points and subheadings.
Creating a knowledge base on your website, whether through blogs, podcasts, or videos, is essential for improving SEO and attracting your target audience.
Different platforms, such as websites and YouTube, can be leveraged to reach a wider audience and increase visibility.
It's important to play to your strengths and choose marketing strategies that align with your preferences and strengths.
Want to learn how to get your first YouTube video created, using only your phone? Make sure to sign up for my mini-course here: https://ln-k.me/ytminicourse
Ready to get started with YouTube? Book a call with me Today!
Watch the YouTube video for this episode: https://youtu.be/vcDA1gLj9VY
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