Join The WAM Podcast hosts as they delve into the diverse experiences of women across the broad landscapes of manufacturing and business. From the shop floor to the C-Suite, we invite you to tune in as they discuss the challenges and success stories of their fields. New episodes every Wednesday. Visit wampodcast.com for more info. A Jacket Media Co. Podcast
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Join The WAM Podcast hosts as they delve into the diverse experiences of women across the broad landscapes of manufacturing and business. From the shop floor to the C-Suite, we invite you to tune in as they discuss the challenges and success stories of their fields. New episodes every Wednesday. Visit wampodcast.com for more info. A Jacket Media Co. Podcast
#218 Bridging Manufacturing and Marketing Disconnect with Emily Wilkins
WAM
23 minutes
2 years ago
#218 Bridging Manufacturing and Marketing Disconnect with Emily Wilkins
How do you bridge the disconnect between manufacturing companies and their potential marketing success? Emily Wilkins, Founder and CEO of Marketing Metal, explains why her company is successful, while other marketing agencies struggle to meet manufacturing companies in the middle. From hesitancy when handing over marketing to inexperience in laying out goals and misunderstanding why marketing is needed at all, the reasons for disconnect are seemingly endless. Emily explains the importance of attracting (and retaining) talent and vendors, how marketing can be a fun and exciting team-building tool, why you need a good website, and why Marketing Metal prioritizes pulling manufacturing companies into the marketing process.
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WAM
Join The WAM Podcast hosts as they delve into the diverse experiences of women across the broad landscapes of manufacturing and business. From the shop floor to the C-Suite, we invite you to tune in as they discuss the challenges and success stories of their fields. New episodes every Wednesday. Visit wampodcast.com for more info. A Jacket Media Co. Podcast
