In this episode of Walls of Sound, hosts Brian Teasley and Ryan Murphy head to Muscle Shoals to sit down with Traci Thomas, the publicist and longtime manager for Jason Isbell and many others. She shares hard earned lessons about slow growth, artist care, and why small rooms are the lifeblood of any scene. Thomas also talks about tending the legacy of Muscle Shoals and pushing it forward into a vibrant live ecosystem through community spaces, thoughtful venue culture, and events like ShoalsFest. From the lore of overly packed shows at the Slow Bar to the complex realities of touring, this is a grounded conversation about building sustainable careers and keeping a music town alive.