Welcome back to "Walking Digital Corridors" after a brief hiatus!

In today's episode, hosts Alex Abbott and Jordan Abbott dive deep into the critical role of value propositions in B2B sales and why the trust factor should be part of it.

With over two decades of sales experience under his belt, Alex sheds light on the importance of knowing what you're selling and the differentiating value it provides to customers.

Jordan, a business development manager with a knack for storytelling, brings fresh perspectives on building and managing value propositions. Together, they discuss the complexity of creating an effective value prop, the accountability of sales teams and organizations, and share personal experiences from their careers. Stay tuned as they explore why trust and personal branding are pivotal in getting your value proposition heard in a noisy market.

Join the conversation and discover what makes a good value proposition truly great. Don't miss out—next week's episode will continue this insightful discussion!