In this episode Will talks with Julie Dalsgaard, CEO of Lifeline Robotics, a Danish MedTech startup born at the peak of the COVID-19 pandemic.

Julie shares what it was like to build a company in the middle of a global crisis, and how Lifeline Robotics navigated the difficult shift from emergency pandemic use to long-term clinical relevance. From pivoting toward general practice to operating in the grey zone between robotics and medical devices, her journey offers a grounded and honest look at the messy reality of healthcare innovation.

She also reflects on the emotional toll of leadership in uncertain times and why finding mentors and taking things one step at a time might be the most underrated survival strategy in the valley of death.

This is a must-listen for anyone building in MedTech, wondering how to lead with resilience, or trying to find clarity in the fog of innovation.