Before I jumped on a call with a marketing expert Colin Scotland to tackle the *exhilarating* topic of how to improve my website’s lead conversion, I would have bet a million bucks that nothing much would come of it other than a few practical ideas to help scale my company. I knew nothing about Colin but given his marketing expertise, I assumed he’d be a wheeling-and-dealing type, trying to pitch me on some overpriced business coaching package. I had no idea Colin’s mission was about far...