In this episode, I talk to Phoebe from Buro155. 

Phoebe shares her tips on how to get really strategic with content marketing, how to identify your content pillars and how to use growth hacking techniques to create a content strategy that is based on real-world data and that will really create results for your business.

Phoebe is a journalist, marketer and entrepreneur and a real-expert in her field. You can get in touch with her at: www.buro155.com and on Instagram. 

Notes on the episode:

[1:30] About Phoebe & Buro155

[3.40] The link between journalism & entrepreneurship

[5.45] The importance of resilience in business

[8.10] Why is a content strategy so important?

[11:00] How to identify your content pillars.

[16.00] How to use growth hacking & Silicon Valley techniques in your content strategy

[24.40] Common content mistakes

[26.00] Brands that are smashing their online content

[28.00] Tools to use for your content strategy

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