Wake Up and Read the Labels is your guide to eating simple and feeling good. If you want to eat clean and feel your best, you’re in the right place. Join us each week as we talk about real ingredients, ethical brands, and the stories of people just like you who woke up and read the labels.
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Wake Up and Read the Labels is your guide to eating simple and feeling good. If you want to eat clean and feel your best, you’re in the right place. Join us each week as we talk about real ingredients, ethical brands, and the stories of people just like you who woke up and read the labels.
This Chip Changes Everything: Clean Ingredients, Big Mission
Wake Up and Read the Labels!
20 minutes 22 seconds
3 months ago
This Chip Changes Everything: Clean Ingredients, Big Mission
Can a chip company actually make a difference in your health—and in the world? Sarah Tanus, founder of Tatemada, thinks so. In this episode, she shares how she built a clean-label snack brand rooted in tradition, purpose, and real ingredients. From nixtamalization to avoiding inflammatory oils, Sarah explains how her chips and salsas deliver bold flavor without compromise—and why consumers should care about what goes into their favorite snacks.
Key Takeaways:Tatemada chips are oven-baked, never fried in seed or inflammatory oilsMade from whole nixtamalized corn, not processed corn flour or fillersNo preservatives or artificial ingredients — just real, recognizable foodThe nixtamalization process enhances flavor, nutrition, and digestionSalsas contain 5 ingredients or less, like tomatoes, peppers, garlic, and pink saltOnly use non-GMO citric acid when needed to maintain safe pHWoman-owned and B Corp certified, with a mission to support rural women farmersAvailable at Sprouts, Whole Foods (Southwest), select Costco locations, and more
🔗 Mentioned in the Episode:Tatemada – chips, tostadas, and salsas made with clean ingredientsUse Code “TatemadaReadsTheLabels” for 20% off when ordering on their website
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Wake Up and Read the Labels!
Wake Up and Read the Labels is your guide to eating simple and feeling good. If you want to eat clean and feel your best, you’re in the right place. Join us each week as we talk about real ingredients, ethical brands, and the stories of people just like you who woke up and read the labels.
