In this episode of the Wake the F*ck Up podcast, host Alix sits down with Adele Archer, the CEO and co-founder of Eterneva, to explore the deeply emotional and transformative journey behind her company, which turns the ashes or hair of loved ones into diamonds. The conversation kicks off with a personal story, as Adele reflects on how the inspiration for Eterneva came from her close friend Tracy, whose battle with cancer and subsequent passing led to her becoming the very first Eterneva diamond. Adele’s mission with Eterneva is to turn grief into something beautiful and lasting.

The discussion then delves into the meticulous process behind creating these memorial diamonds, which takes 7-9 months. Adele explains how Eterneva fosters a unique healing experience by offering customers regular updates throughout the process, with many customers reporting profound emotional growth and healing. As Adele explains to Alix, memorial diamonds offer grieving individuals an opportunity for storytelling and community-building, helping people celebrate the lives of their lost loved ones in a unique way.

Here at WAKE Wellness we are trying to open up the dialogue about death a grief, which is often seen as a taboo topic. Adele touches on how Eterneva is helping to shift cultural perspectives on death, particularly among younger generations. Adele’s company is normalizing and humanizing the experience of loss through its brand and social media presence, encouraging open conversations about end-of-life wishes. 

Stick around for the end of this episode for a look toward future projects, including potential grief retreats and legacy initiatives. Adele and Alix share their insights on the importance of honoring the lives of loved ones after death, and finding ways to integrate grief into one's ongoing journey.

Stay Connected:

• Follow Eterneva on Instagram: @Eterneva

• Follow Adelle Archer on Instagram: @adellearcher

• Learn more about memorial diamonds on the Eterneva website 

• Follow Wake on Instagram: @thewakewellness

• Follow Alix Long on Instagram: @alixlongwinded

Download the WAKE app on the Apple App Store or Google Play Store.