When I log into Verizon, I’m reminded that I’ve been a customer for two decades—20 years of bills, upgrades, and service calls. That takes us back to 2004, when flip phones were the height of technology, and texting was still a novelty. Over those years, Verizon has built up a hefty bank of trust with me. So, when they recommend something, I’m more likely to listen. That trust isn’t just about good service; it’s a powerful tool in driving decisions. Now, let’s look at how this trust translates into business magic. Remember the Disney+ and Verizon partnership? This wasn’t just a random pairing; it was a strategic alliance designed to leverage that trust. Verizon offered Disney+ as a perk to their customers, tapping into the trust and loyalty they had already built. The result? Disney+ saw a massive surge in new accounts—adding 2 million new subscribers in just a few months—while Verizon enhanced its appeal and differentiated itself from competitors. This partnership didn’t just boost numbers; it perfectly aligned with the trust Verizon had cultivated over the years, showing how powerful the right alliance can be.