Episode 128

DP & McGhee are joined by legendary sports marketer Tom Fox, whose remarkable career has spanned leadership roles at Nike, Gatorade, Wasserman, Arsenal, Aston Villa, and the San Jose Earthquakes. Tom shares behind-the-scenes stories from his journey and offers sharp insights into the rapidly evolving sports business landscape.

Before Tom joins, David and Tim break down the week’s biggest sports business headlines — from game-changing tech in baseball to major stadium developments across the U.S.

This episode covers:
📊 Nielsen’s new methodology – What it means for sponsorship values and media rights fees
⚾ MLB’s ABS System – How automated balls and strikes could change the game forever
🏈 Tom Brady’s potential competitive edge as an NFL owner given his role at Fox Sports
🏟️ Stadium shake-ups – Big updates in D.C., Cleveland, and Chicago with ripple effects for fans and franchises
🌟 Tom Fox’s storied career – Lessons from decades shaping the global sports industry

An episode packed with insider knowledge, bold predictions, and smart takes from one of the legends of the business.

Wait, What?
Smart takes. Occasional nonsense. Always at the corner of Sports & Business.