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Wag Out Loud
Krista Karpowich
100 episodes
9 months ago
Hello This is Krista with Episode #189, the final episode of the Wag Out Loud pawdcast. And I just want to thank you for tuning in over the years and for wanting to be the best advocate for your dog's health and wellness. I have learned so much from all of my expert guests over the last five years and I hope that you have too many of you know that for the past year I've been working alongside Dr. Judy Morgan, as the Education and Development Team Lead for her Naturally Healthy Pets team. And Dr. Judy is America's best known natural pet advocate, and holistic veterinarian for over 38 years, and I help produce her podcast and manage her events and also manage her speaking engagements. Dr. Judy's experience includes holistic veterinarian, acupuncturist, chiropractor, food therapist, author and speaker. So if you don't currently follow her, you should! Follow Dr. Judy Morgan's Naturally Healthy Pets and continue your journey to learning more about how to keep your dog healthy and happy, naturally. And in the meantime, my Wag Out Loud website will remain up. So you can always listen to any of the podcast episodes. Check out my most trusted brands, most of them with discount codes. And check out the great information on the resources page. Again, thanks everybody for listening to the Wag Out Loud pawdcast. And I hope that you enjoy this final episode. Take care dog lovers! Welcome to the Wag Out Loud pawdcast, where we are obsessed with bringing you helpful tips on canine health care, nutrition, and overall wellbeing. If you'd like to support the show, check out the amazing online events, products and resources that I personally recommend on the Wag Out Loud website. I'm your host, Krista and I'm super excited to be bringing you yet another tail wagging episode. Well, hello dog lovers and welcome to yet another Wag Out Loud episode. And this is actually going to be the last and final episode, where we have a chance to learn something new when it comes to Canine health. And I'm so excited for today's guest. We have Bill Booko ut here. And he's going to be covering the topic of will your dog benefit from supplements and the critical questions to ask when selecting products. Bill, thank you so much for being with us today. Krista, Thank you very much for the opportunity. I've been looking forward to this since we scheduled it. I’m sad that this is last podcast but I'm honored to be the final episode. So I really appreciate it. This is so fitting. Bill, I'm going to ask you to introduce yourself and share why did you start the NASC, the National Animal Supplement Council? THE START OF THE NASC Kind of an interesting story. I'll make it brief. I'm a business executive. So I was COO for a $500 million dollar medical device and drug company but I was raised in Wyoming and I had dogs my whole life. So I've been an animal lover. I had two black labs, Lancelot and Cinder and they both had health issues. Cinder had hip dysplasia. Lancelot had cancer. So in the mid 1990s, I had them both successfully treated, I made a career change. I got out of human medicine and I took a slot as CEO for the third largest specialty animal referral center in the US. When cancer came back the second time around on my own dog, Lancelot. He was an 11 and a half year old Labrador Retriever. And he was given a very poor prognosis. So I'm connected with all these high powered board certified oncologists. And you know, he's given three months with chemotherapy. And I'm just not going to do that on an 11 and a half year old dog, so I'm looking for help. So I find a veterinarian, formulated a product and changed his diet completely. And he lived two and a half years good quality of life, which wasn't long enough. But out of that experience, I decided, well, I'm going to start my own company selling supplements for animals. Well, I didn't realize that the regulatory environment for animal supplements was different than it is for human dietary supplements. I made a bad assumption. And in 2001, the industry was threatened with products being removed from the marketplace. So we started NASC with 18 companies with the intention of engaging the regulatory officials, meaning the Food and Drug Administration, Center for Veterinary medicine as well as state regulators to try to define, develop and implement a responsible path forward that would allow these beneficial products to remain on the market, provided companies act responsibly. So that's the foundation and the driving force behind founding NASC. Well, and we appreciate that. Because, you know, I have to let my listeners know, I don't know it all. I'm just a dog, mom. And I thought that the supplement industry, especially for animals is unregulated. And the wild wild west? And I am so glad to know that there is an organization looking out for our pets. And I was just astounded, yet happy to hear what your members of the NASC have to go through to get that accreditation. So why don't we start there with how did you come up with having supplement companies get the seal of approval? What do they have to do? WHAT DOES NASC MEMBERSHIP ENTAIL? It's really a two step process. First, you just can't pay your money and join NASC, you have to qualify for membership. So whether you go through the audit process or not, there's a code of conduct document that every single company and then we have 300 members now, 300 brands, every single company that joins NASC, has to have a direct interview, either with myself or Ryan Cargo, our Chief Operating Officer, to be sure that the company is willing to commit to our quality standards. they sign a written document, and they have to qualify for membership. To use the NASC seal, that's about a 120 day process. a lot of companies want to join NASC and use the seal right away. Well, if we just handed out the seal, the quality seal when companies you know join and you write us a check and it would have no meaning or value. So with the NASC audit program, companies have to pass a quality audit, similar to an FDA audit, that they demonstrate their labels are in compliance, their claims are in compliance with our guidelines. They have a written quality manual that ensures quality processes, whether they have products contract manufactured for them by someone else, or they they have those processes themselves. They enter products to our adverse event reporting database, which is the most advanced system of post market surveillance in the world, for these types of products, much more advanced than even the human dietary supplement industry. So those companies have to meet our requirements to be a member, but we verify those through an actual audit process. And once a company does that, then they can use the NASC seal, that’s good for two years. But again, you can't just join and use the seal. If there wasn't a pretty high hurdle to clear, then that seal would have no value. And, you know, a lot of people ask me why we've been successful at NASC. And, you know, I say, one word credibility, we walk our talk. And I don't mean to say that our members are perfect. Anybody can make a mistake. But, you know, we do have specific standards that we require members to follow. Well, and the in depth ingredient search and report that is involved, that alone is worth its weight in gold. Yeah, we've expanded our programs as this is our 22nd year. And we're the largest trade association in the world representing companies that sell products for dogs, cats and horses, you know, similar to human dietary supplements, but our programs have expanded where we now have quality, quality and qualification programs for raw materials, contract manufacturers, testing laboratories, because it seems intuitive, but people you know, kind of forget, one of the things they you know, you see a product on the shelf and quality is assumed and it shouldn't be. So I always say Trust, but verify. And we'll talk more about that in this podcast, I'm sure. If you don't start with quality raw materials, combined and manufactured with quality, repeatable processes, you're not going to have quality products at the end of that production cycle. So we cover all the way from raw material supplier qualification through our preferred supplier program, contract manufacturing companies all the way through finished products. we do independent product testing also, we'll go out as an organization couple times a year, and we'll buy products from the marketplace. And we'll test to make sure that companies meet label claim. If they don't, then we require written corrective action and investigation, if they’re outside of allowable limits or analytical laboratory variation. And what if a company changes their formulation in any way? Do they have to start over again? CHANGE IN FORMULATION Yeah, good question. Products are entered in our database. And every ingredient in the product is entered in and that product is finalized and locked, the company has to sign it off and lock the product. So that product in our database cannot be changed. Now, if a formulation does change, they can enter a new product, or we won’t modify that product because that would compromise the integrity and the traceability of the products that were manufactured previous to the formulation change. But that can be updated by like a red one SKU in our database. So every individual product and individual formulation can be tracked by lot number, and that really protects the company, you know, if they ever did have a problem, or an issue that was unforeseen? You know, we could recognize that act upon that quickly, you know, if needed, and again, in the interest of ensuring that we have quality products in the marketplace. And do you guys put any emphasis on companies that have done clinical trials or studies? STUDIES AND TRIALS Certainly, clinical trials and studies are important. And we encourage people to contact a company look for research? A couple issues with research. So Krista, let me give you a direct short answer to your question. We don't evaluate the efficacy of products, right? There would be legal liability associated with that. And if we did, if we evaluated safety and efficacy, then we'd be the FDA. And that's what the Food and Drug Administration does. So we don't evaluate whether or not the product works, or does the company have clinical research? However, in commenting on clinical research, a lot of people especially veterinarians say, You know what, I'm not going to buy a product until I see research. There's a couple of issues with research, I think the right question is, why isn't there more research for natural products? Two answers to that, number one, natural substances cannot be protected via intellectual property or patents. So if a company introduces, you know, conducts research, and I'll give you an example, we just conducted as an organization, a safety study for CCD, three different types of CBD in dogs, the cost of that study was $475,000, for just safety. So there's no way to recoup the investment, because you can't patent protect the formulations in most cases. So some other company can go out, copy of formulation, sell it cheaper, and no way for the company to recoup the investment. That's answer number one, or part one of the answer. Part Two, the answer is, if you have a product that shows that the product would be beneficial for a chronic disease process, companies are limited on the claims that they can make if they don't go through the drug approval process with FDA. And that's a very expensive and lengthy process, meaning millions of dollars and years, at least five years to get through the new animal drug approval process. So that's why drug companies have formulations or substances that they can protect with patents, and recoup the very costly investment that it takes to go through the new animal drug approval process. So that's kind of a long winded answer to a short question, which is, how do we view research? And do we encourage research? The answer is yes, we encourage research. But there are limitations in this particular area, just because the cost to reach it. That all makes sense. Thank you for breaking that down. Appreciate it. Well, before we go on our break, I guess I wanted to ask, since it's called the National Animal Supplement Council, are you only taking companies that are manufacturing here in the US? ONLY US COMPANIES? Yeah, the answer is the answer is no. When we started NASC, that's where we started because that's where the issue was burning. The hottest and brightest was products were being limited, in fact being removed from the marketplace in the United States. So we started as in the National Animal Supplement Council, but we really have evolved into you know, we're more of a global organization, we participated in the veterinary natural health products program and helped define the path forward in Canada. And we're recognized in in some other countries, countries internationally with the NASC seal and our quality program. So we've become more globally focused over time. But we started out focused in the US. got it. Okay. Well, we are going to take a quick break, but when we come back, Bill is going to unpack his motto trust but verify, and how we can know that we're getting a good product when we are looking for products for our dogs. So everybody sit tight, and we'll be right back. SPONSOR AD Thanks to Dog Love essential oils for sponsoring this episode. They say it comes in many forms. And in this case, love comes in a bottle. Our canine companions are more than just pets. They're cherished family members. So whether you have a sprightly pup, a wise old sage or a beloved friend of any age, Dog Love Oils help to enhance your pups wellbeing, and happiness. Are you tired of using chemical laden products on your precious pup? Well, Dog Love Oils has you covered. Whether it's soothing your dogs hotspots, protecting them from pesky fleas and ticks, aiding digestion, relieving sore joints, or simply promoting overall wellness, Dog Love Oils has crafted top quality natural solutions for you. What makes these elixirs stand out? Well, it's all about quality and Dog Love Oils uses only the finest pure therapeutic grade essential oils, ensuring safety and effectiveness for both dogs and their human companions. And rest assured that all Dog Love Oils are blended with natural ingredients and expertly diluted and tested to be dog safe. Show your love by going to https://www.dogloveoils.com/ today and explore their wide range of products designed to boost your best friend's well being. And here's a special treat during the entire month of December, enjoy a generous 15% off every order of $25 or more by using the code WAGOUTLOUD . Dog Love Oils… love in a bottle. And we are back and I'm having a fascinating conversation with Bill Bookout from the National Animal Supplement Council. And Bill you mentioned in the first half that your motto is trust but verify. Can you unpack that a little bit? TRUST, BUT VERIFY Yes, I think, again, as we talked about in, you know, before the break, people see a product on the shelf and quality is assumed and I don't think it should be. trust but verify. You know, people should not be afraid to pick up the phone and call the company and ask some questions. Ask how long has the company been in business? Ask who formulated the product? And what's their background? You know, do they have expertise in these areas? Who can I call if I have a question? You know, are they credible? You know, Can I can I get help? There's a couple red flags that I always tell people to look for. And you can take these to the bank. Companies that make claims that sound too good to be true, probably are. And cheap products are cheap for a reason. So if you see two different products, and they look the same formulation wise and one of them cost significantly less than the other stop and ask yourself why. quality costs money. Now, why is that important? Because this is a consumable product. And there are no magic bullets out there. Right? So even if you have a supplement that you hope that your dog or cat will benefit from. It's not a magic bullet. Right. It's a component of a comprehensive health and wellness program. But the important point for supplements are, quality means consistency. And if your dog or cat is going to respond positively to that product. It needs to be produced consistently. So you have the same product this week, next week, next month, next year, so that you maximize the probability that you're going to get a positive response for the animal And that centers around quality and process control. So that's why trust but verify quality is always important. Now, we all lead busy lives, right? And I will also suggest that people, you know, access to information on the internet, we live in the information age, right? We get information from all kinds of different places. And it's easy to get right. So be careful what you read, be careful who you believe, trust but verify. And, you know, we hope that companies or consumers, pet owners will look for NASC audited member products, because again, as I mentioned earlier, that doesn't mean they're perfect, but it does mean somebody's been there and checked them out. Right. So I think you want to maximize the probability that your dog or cat who is really your extended family member is going to benefit from the products and you want to buy a quality product, because if they're going to respond, it really centers around quality and consistency. I'm glad you mentioned that it all does make a lot of sense that cheaper does not mean better. And that we do have to ask questions and not be afraid to dig a little deeper into the companies and the ingredients and the sourcing and where do they manufacture? How do they manufacture? So I know when we originally met, which was a long time ago, you said that there was an instance when you had to cancel a member? Can you share what happened there? MEMBERS NOT BEING COMPLIANT We did. Yeah, without mentioning any names. We had a longtime audited member company, that we you know, we pick up products and we test for label claims. And we had a company come in at 78% of label claim for one of the ingredients in their product. Well, when that happens, that's you know, there's obviously an issue. So we require written investigation and corrective action so that the company can determine what made that happen. Well, we sent a note to the company and said, Hey, we bought this product, here's where we bought it from, here's the test results. We tested this particular laboratory, we're completely transparent in that. And we said you're 78% of label claim, you need to find out why this happened and respond to us on what your findings are and what you're going to do. What are you going to do so this doesn't happen again. And the company responded back to us and said, We're not going to do that. We think you're getting too deep in our business, and we're not going to respond to you. We canceled their membership that day. Good for you. So, I mean, if we don't walk our talk, then again, as I mentioned earlier, if you ask me, What's the one single word that best describes the success of NASC credibility, right? If we don't have credibility with the regulatory agencies, and ultimately with the consumers in the marketplace, retailers, consumers, then we don't have a good foundation to stand on. So quality is very important to us. That's what happened. And we're very serious about what we do. Well, I appreciate that, that shows integrity and transparency. And I mean, you are regulating, which is what we need. And speaking of which, you should be very proud of 300 members. But when we look at the entire landscape of animal supplements, there are I can't even imagine hundreds of 1000s of brands, why aren't more wanting to be a part of the NASC? So by consumer spending, we estimate that we represent about 80 to 85% of the industry. The industry, rightly or wrongly, is a fairly low barriers to entry industry. Meaning that, you know, Krista and Bill can decide they want to start an animal supplement company, and if we can get it up off the ground, then we can certainly do that. But we estimate that we represent about 80 and 85% of the industry by consumer spending or products that consumers purchase. So we represent the majority of the industry. But that's why I say Trust, but verify, you know, look at the company, see how long they've been in business, check out their background, don't hesitate to do a little due diligence before making the selection. Now, if you see a company with the NASC quality seal again, that means they're not only a member agree to abide by our guidelines in terms of the Code of Conduct, we bought it at them and we verified that. So we hope the consumer because we all lead busy lives, you know, would look for the NASC quality seal and and give that weight. Our ultimate goal is we want to NASC quality seal to be in the top three factors of why someone selects a product that they would use for their furry family member. And do you ever seek out members? Or do they come to you? HOW NASC FINDS MEMBERS most of the time members come to us. At some of the major trade shows like Global Pet Expo or Super Zoo, there's a couple of major veterinary shows, you know, we attend those shows, we usually have a booth and, you know, I'll cruise around if I if I see a company, or what its really turned into Krista is more of a self policing industry. So when you have the majority of the industry, following requirements and quality standards, if somebody is outside of those boundaries, and you know, really, you know, making claims they shouldn't make, for example, they're out there purveying products, and they say they're going to cure everything from parvo to cancer. A lot of times people don't realize they're making a mistake. I didn't when I first got in the business. So I'll call companies up if they're brought to my attention, or if I see them somewhere. And I'll try to help them. we operate with with the philosophy here that a rising tide floats all boats. So, you know, sometimes companies just don't know that they're making a mistake. And I'll try to give them the information because it doesn't do the industry any good for us to sit back and let a company make a mistake. Because bad news sells. And we all get painted with a broad brush wrongly a lot of times. But nevertheless, that's what happens. And so we do both, most of the times companies come to us, one of the buyers on the retail side. Now we've been around long enough and we have credibility, you know that the buyers will require companies to belong to NASC. Because again, they want to maximize, this is a consumable sale, they want to maximize the probability that a pet owner is going to return to their location, wherever that purchase location is, they're going to buy that product again, they're going to leverage that visit, they’ll buy other things because it increases trust with the retailer that recommends or offers a product for sale. And they'll tell their friends and create a new stream of business. So there's a lot of business benefits. And so we get a lot of a lot of companies through retail channels as well, because we you know, again, we help the retailers maximize, maximize their revenue which at the end of the day. You know, that's what that's what keeps them in business. Well, I have to say, in the almost five years that I've been doing this show, you know, I've learned how to ask the questions and what to look for. But I think a lot of these companies, unfortunately, they're playing on our emotions, because we're talking about, as you mentioned, extended family. These dogs are part of our family, and cats. So when we're buying these supplements, and we don't see a difference, in whatever we're trying to address, I know that I've had supplement graveyards, I've spent so much money, it seems like I'm throwing stuff at the wall, there has to be something that works for my dog. So for the NASC seal for you guys to do the steps and go above and beyond what research and homework I could do on a brand or product. I think that just speaks so highly of what you're doing. We try to make it easier, right? Because again, we all lead busy lives. So we try to make it easier. And again, I don't claim that all of our members are perfect. They're not. But we want people to have a higher degree of confidence that if they select an audited NASC member company’s product, that that company is a solid company and they're going to maximize the probability of success, which how does that translate? We really want our dogs and cats. We want the same things for our dogs and cats we want for ourselves. If you stop and think about that, we want to live a long, happy, healthy life to the maximum degree possible, right? Well, here's the irony. This might be a total rabbit hole. I do believe if we feed our pets, a species appropriate diet. And I am one and everybody knows that for fresh and or raw feeding versus a highly processed food with synthetic vitamins and minerals. They can't be getting the nutrition that they need. So therefore you do need to supplement and that's where I just I don't understand why many of us don't want to give the proper nutrition to our animals and give them less supplementation. What are your thoughts on that? WHY NOT BETTER NUTRITION FOR LESS SUPPLEMENTATION? Very insightful and you're dead on I mean, you hit the nail on the head. If people think about it this way, this thing that we call health and wellness, whether it's for ourselves or our animals, it's a three dimensional sphere. A spherical object, three dimensional, good diet, exercise, home environment, fresh water, routine veterinary care, and checkups, just like routine, you know, you know, physicals and checkups every year. That's right. Supplements are a component of that. But you're right. A lot of people don't know, your gastrointestinal tract is the largest immune supporting organ in your body, person or animal. And quality food quality diet, strong and healthy immune system, those are really you know, so probiotics can can play a role in that. So probiotics are the good bacteria, you know, that fight off the bad bacteria in the GI tract that helps metabolize nutrients and maintain strong and healthy immune system. But probiotics are subject to. The two enemies of probiotics are heat and moisture. And so you don't see probiotics in pet food because they're heated to kill off salmonella in a kill step. So probiotics is one example of a supplement that can be very beneficial for long term health and wellness. Now, you might not see an immediate effect from probiotics, like you would on maybe a joint product if your dog's limping from old age or something like that. But you really hit a very key point, good nutrition, clean water, exercise, loving home environment. Supplements as a component are really, really important. So it's three dimensional. Oh, thank you for clarifying that. That's, that's so powerful that we give them all around whole body wellness physically and mentally. Well, Bill, we are running out of time. But before we go, I want to ask you two things. First of all, what is the difference between a health versus a nutritional supplement? HEALTH VS NUTRITIONAL SUPPLEMENTS Very good question. So a health supplement would be for a non nutritional benefit. ingredients that would not provide nutrients that are required in a complete and balanced diet. What are some examples? Glucosamine, Chondroitin, MSM, tumeric, curcumin, coenzyme Q 10. lutein, there's no scientifically substantiated daily nutritional requirements for those ingredients yet, products with some of those can be targeted for specific health benefits, right? Joint Health, eye health, cardiovascular health, liver and kidney health, gastrointestinal health, immune health, things like that. It could be when times of stress, right? older, older animals just like older people, you know, they don't get around as well so great products or B category. Those would be on the health supplement side. nutritional supplements would provide nutrients as a component of a complete and balanced diet, maybe probiotics, vitamins, minerals, things that, you know, you may as you said earlier, dog food companies are required to provide nutritionally complete diets. But typically, the more you spend the better quality for pet food you're going to get. And if people are willing to you know, go for, you know, raw diet, frozen diet, home prepared diet, you know, look at that, but, you know, some nutritional supplements would be provide components of a complete and balanced diet. There's some up and coming products that are completers, right, you take a protein source, and then you have a supplement that would have the other nutrients that you add to your own protein source. That would make a complete balanced diet. So does that help clarify that? Thank you. That's That's great. Well, they'll as we are wrapping up, what would you like to leave us with today? Well, Bill, I really appreciate the opportunity Krista, I'm very sorry that this is your last episode, but again, I'm honored to be selected to contribute. I guess I'd leave you with my contact information. If people have a question and they hear this podcast don't hesitate to reach out to me because you can get a hold of me. You know, www.animalsupplements.org is our website. My email address is b.bookout@NASC.cc Shoot me a note, don't hesitate to pick up the phone, give me a call, check out our website and look for the NASC seal. And, you know, long, happy, healthy life to everybody on the podcast. I really appreciate you listening. Thank you, Bill. And I will have all of these links in the show notes. OFFER: And Bill is giving a great offer. He is offering up a free copy of the NASC Pocket Guide to dog and cat health. And there's a form on their website, and I have the link again, it's going to be in the show notes. All you have to do is click on it and you'll have access to that NASC Pocket Guide to dog and cat health. Bill, I can't thank you enough. And I'm so glad that you reached out to me those months and months ago and set me straight that there is regulation. And we need more of that in the entire industry, not just in the supplement division. So I want to thank you for starting this amazing organization, and for being on here today. And I want to thank all of the listeners for wanting to do better and to advocate for their dog's health. So Bill, thank you so much. I appreciate you. Thank you very much. It's an honor. Thanks again to Dog Love Oils for sponsoring this episode and for their unwavering dedication to our beloved canine companions. Save 15% off any of their exceptional products during the month of December 2023. By using code WAGOUTLOUD on your purchase of $25 or more. Thanks for listening. You'll find some helpful links in the show notes and if you enjoy the show, please be sure to follow and listen for free on your favorite podcast app. And please, please share your feedback. Visit WagOutLoud.com for great product recommendations with discounts, amazing online events and fantastic resources. That's also where to visit our Bark About It page where you can suggest topics, guests or products. Be advised that this show offers health and nutritional information and is designed for educational purposes only. You're encouraged to do your own research and should not rely on this information as a substitute for nor does it replace professional medical advice, diagnosis or treatment. If you have any concerns or questions about your dog's health, you should always consult a veterinarian or a nutrition expert. Have a tail wagging day and we'll catch you next time. Don’t forget to Subscribe for FREE and please leave a review: Apple Podcasts | Android | Spotify I Stitcher I iHeartRADIO The purpose of this podcast is to educate and to inform. It is no substitute for professional care by a veterinarian, licensed nutritionist or other qualified professional. The host as well as guests who speak on this podcast express their own opinions, experience and conclusions, and Wag Out Loud LLC neither endorses or opposes any particular views discussed here.
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Hello This is Krista with Episode #189, the final episode of the Wag Out Loud pawdcast. And I just want to thank you for tuning in over the years and for wanting to be the best advocate for your dog's health and wellness. I have learned so much from all of my expert guests over the last five years and I hope that you have too many of you know that for the past year I've been working alongside Dr. Judy Morgan, as the Education and Development Team Lead for her Naturally Healthy Pets team. And Dr. Judy is America's best known natural pet advocate, and holistic veterinarian for over 38 years, and I help produce her podcast and manage her events and also manage her speaking engagements. Dr. Judy's experience includes holistic veterinarian, acupuncturist, chiropractor, food therapist, author and speaker. So if you don't currently follow her, you should! Follow Dr. Judy Morgan's Naturally Healthy Pets and continue your journey to learning more about how to keep your dog healthy and happy, naturally. And in the meantime, my Wag Out Loud website will remain up. So you can always listen to any of the podcast episodes. Check out my most trusted brands, most of them with discount codes. And check out the great information on the resources page. Again, thanks everybody for listening to the Wag Out Loud pawdcast. And I hope that you enjoy this final episode. Take care dog lovers! Welcome to the Wag Out Loud pawdcast, where we are obsessed with bringing you helpful tips on canine health care, nutrition, and overall wellbeing. If you'd like to support the show, check out the amazing online events, products and resources that I personally recommend on the Wag Out Loud website. I'm your host, Krista and I'm super excited to be bringing you yet another tail wagging episode. Well, hello dog lovers and welcome to yet another Wag Out Loud episode. And this is actually going to be the last and final episode, where we have a chance to learn something new when it comes to Canine health. And I'm so excited for today's guest. We have Bill Booko ut here. And he's going to be covering the topic of will your dog benefit from supplements and the critical questions to ask when selecting products. Bill, thank you so much for being with us today. Krista, Thank you very much for the opportunity. I've been looking forward to this since we scheduled it. I’m sad that this is last podcast but I'm honored to be the final episode. So I really appreciate it. This is so fitting. Bill, I'm going to ask you to introduce yourself and share why did you start the NASC, the National Animal Supplement Council? THE START OF THE NASC Kind of an interesting story. I'll make it brief. I'm a business executive. So I was COO for a $500 million dollar medical device and drug company but I was raised in Wyoming and I had dogs my whole life. So I've been an animal lover. I had two black labs, Lancelot and Cinder and they both had health issues. Cinder had hip dysplasia. Lancelot had cancer. So in the mid 1990s, I had them both successfully treated, I made a career change. I got out of human medicine and I took a slot as CEO for the third largest specialty animal referral center in the US. When cancer came back the second time around on my own dog, Lancelot. He was an 11 and a half year old Labrador Retriever. And he was given a very poor prognosis. So I'm connected with all these high powered board certified oncologists. And you know, he's given three months with chemotherapy. And I'm just not going to do that on an 11 and a half year old dog, so I'm looking for help. So I find a veterinarian, formulated a product and changed his diet completely. And he lived two and a half years good quality of life, which wasn't long enough. But out of that experience, I decided, well, I'm going to start my own company selling supplements for animals. Well, I didn't realize that the regulatory environment for animal supplements was different than it is for human dietary supplements. I made a bad assumption. And in 2001, the industry was threatened with products being removed from the marketplace. So we started NASC with 18 companies with the intention of engaging the regulatory officials, meaning the Food and Drug Administration, Center for Veterinary medicine as well as state regulators to try to define, develop and implement a responsible path forward that would allow these beneficial products to remain on the market, provided companies act responsibly. So that's the foundation and the driving force behind founding NASC. Well, and we appreciate that. Because, you know, I have to let my listeners know, I don't know it all. I'm just a dog, mom. And I thought that the supplement industry, especially for animals is unregulated. And the wild wild west? And I am so glad to know that there is an organization looking out for our pets. And I was just astounded, yet happy to hear what your members of the NASC have to go through to get that accreditation. So why don't we start there with how did you come up with having supplement companies get the seal of approval? What do they have to do? WHAT DOES NASC MEMBERSHIP ENTAIL? It's really a two step process. First, you just can't pay your money and join NASC, you have to qualify for membership. So whether you go through the audit process or not, there's a code of conduct document that every single company and then we have 300 members now, 300 brands, every single company that joins NASC, has to have a direct interview, either with myself or Ryan Cargo, our Chief Operating Officer, to be sure that the company is willing to commit to our quality standards. they sign a written document, and they have to qualify for membership. To use the NASC seal, that's about a 120 day process. a lot of companies want to join NASC and use the seal right away. Well, if we just handed out the seal, the quality seal when companies you know join and you write us a check and it would have no meaning or value. So with the NASC audit program, companies have to pass a quality audit, similar to an FDA audit, that they demonstrate their labels are in compliance, their claims are in compliance with our guidelines. They have a written quality manual that ensures quality processes, whether they have products contract manufactured for them by someone else, or they they have those processes themselves. They enter products to our adverse event reporting database, which is the most advanced system of post market surveillance in the world, for these types of products, much more advanced than even the human dietary supplement industry. So those companies have to meet our requirements to be a member, but we verify those through an actual audit process. And once a company does that, then they can use the NASC seal, that’s good for two years. But again, you can't just join and use the seal. If there wasn't a pretty high hurdle to clear, then that seal would have no value. And, you know, a lot of people ask me why we've been successful at NASC. And, you know, I say, one word credibility, we walk our talk. And I don't mean to say that our members are perfect. Anybody can make a mistake. But, you know, we do have specific standards that we require members to follow. Well, and the in depth ingredient search and report that is involved, that alone is worth its weight in gold. Yeah, we've expanded our programs as this is our 22nd year. And we're the largest trade association in the world representing companies that sell products for dogs, cats and horses, you know, similar to human dietary supplements, but our programs have expanded where we now have quality, quality and qualification programs for raw materials, contract manufacturers, testing laboratories, because it seems intuitive, but people you know, kind of forget, one of the things they you know, you see a product on the shelf and quality is assumed and it shouldn't be. So I always say Trust, but verify. And we'll talk more about that in this podcast, I'm sure. If you don't start with quality raw materials, combined and manufactured with quality, repeatable processes, you're not going to have quality products at the end of that production cycle. So we cover all the way from raw material supplier qualification through our preferred supplier program, contract manufacturing companies all the way through finished products. we do independent product testing also, we'll go out as an organization couple times a year, and we'll buy products from the marketplace. And we'll test to make sure that companies meet label claim. If they don't, then we require written corrective action and investigation, if they’re outside of allowable limits or analytical laboratory variation. And what if a company changes their formulation in any way? Do they have to start over again? CHANGE IN FORMULATION Yeah, good question. Products are entered in our database. And every ingredient in the product is entered in and that product is finalized and locked, the company has to sign it off and lock the product. So that product in our database cannot be changed. Now, if a formulation does change, they can enter a new product, or we won’t modify that product because that would compromise the integrity and the traceability of the products that were manufactured previous to the formulation change. But that can be updated by like a red one SKU in our database. So every individual product and individual formulation can be tracked by lot number, and that really protects the company, you know, if they ever did have a problem, or an issue that was unforeseen? You know, we could recognize that act upon that quickly, you know, if needed, and again, in the interest of ensuring that we have quality products in the marketplace. And do you guys put any emphasis on companies that have done clinical trials or studies? STUDIES AND TRIALS Certainly, clinical trials and studies are important. And we encourage people to contact a company look for research? A couple issues with research. So Krista, let me give you a direct short answer to your question. We don't evaluate the efficacy of products, right? There would be legal liability associated with that. And if we did, if we evaluated safety and efficacy, then we'd be the FDA. And that's what the Food and Drug Administration does. So we don't evaluate whether or not the product works, or does the company have clinical research? However, in commenting on clinical research, a lot of people especially veterinarians say, You know what, I'm not going to buy a product until I see research. There's a couple of issues with research, I think the right question is, why isn't there more research for natural products? Two answers to that, number one, natural substances cannot be protected via intellectual property or patents. So if a company introduces, you know, conducts research, and I'll give you an example, we just conducted as an organization, a safety study for CCD, three different types of CBD in dogs, the cost of that study was $475,000, for just safety. So there's no way to recoup the investment, because you can't patent protect the formulations in most cases. So some other company can go out, copy of formulation, sell it cheaper, and no way for the company to recoup the investment. That's answer number one, or part one of the answer. Part Two, the answer is, if you have a product that shows that the product would be beneficial for a chronic disease process, companies are limited on the claims that they can make if they don't go through the drug approval process with FDA. And that's a very expensive and lengthy process, meaning millions of dollars and years, at least five years to get through the new animal drug approval process. So that's why drug companies have formulations or substances that they can protect with patents, and recoup the very costly investment that it takes to go through the new animal drug approval process. So that's kind of a long winded answer to a short question, which is, how do we view research? And do we encourage research? The answer is yes, we encourage research. But there are limitations in this particular area, just because the cost to reach it. That all makes sense. Thank you for breaking that down. Appreciate it. Well, before we go on our break, I guess I wanted to ask, since it's called the National Animal Supplement Council, are you only taking companies that are manufacturing here in the US? ONLY US COMPANIES? Yeah, the answer is the answer is no. When we started NASC, that's where we started because that's where the issue was burning. The hottest and brightest was products were being limited, in fact being removed from the marketplace in the United States. So we started as in the National Animal Supplement Council, but we really have evolved into you know, we're more of a global organization, we participated in the veterinary natural health products program and helped define the path forward in Canada. And we're recognized in in some other countries, countries internationally with the NASC seal and our quality program. So we've become more globally focused over time. But we started out focused in the US. got it. Okay. Well, we are going to take a quick break, but when we come back, Bill is going to unpack his motto trust but verify, and how we can know that we're getting a good product when we are looking for products for our dogs. So everybody sit tight, and we'll be right back. SPONSOR AD Thanks to Dog Love essential oils for sponsoring this episode. They say it comes in many forms. And in this case, love comes in a bottle. Our canine companions are more than just pets. They're cherished family members. So whether you have a sprightly pup, a wise old sage or a beloved friend of any age, Dog Love Oils help to enhance your pups wellbeing, and happiness. Are you tired of using chemical laden products on your precious pup? Well, Dog Love Oils has you covered. Whether it's soothing your dogs hotspots, protecting them from pesky fleas and ticks, aiding digestion, relieving sore joints, or simply promoting overall wellness, Dog Love Oils has crafted top quality natural solutions for you. What makes these elixirs stand out? Well, it's all about quality and Dog Love Oils uses only the finest pure therapeutic grade essential oils, ensuring safety and effectiveness for both dogs and their human companions. And rest assured that all Dog Love Oils are blended with natural ingredients and expertly diluted and tested to be dog safe. Show your love by going to https://www.dogloveoils.com/ today and explore their wide range of products designed to boost your best friend's well being. And here's a special treat during the entire month of December, enjoy a generous 15% off every order of $25 or more by using the code WAGOUTLOUD . Dog Love Oils… love in a bottle. And we are back and I'm having a fascinating conversation with Bill Bookout from the National Animal Supplement Council. And Bill you mentioned in the first half that your motto is trust but verify. Can you unpack that a little bit? TRUST, BUT VERIFY Yes, I think, again, as we talked about in, you know, before the break, people see a product on the shelf and quality is assumed and I don't think it should be. trust but verify. You know, people should not be afraid to pick up the phone and call the company and ask some questions. Ask how long has the company been in business? Ask who formulated the product? And what's their background? You know, do they have expertise in these areas? Who can I call if I have a question? You know, are they credible? You know, Can I can I get help? There's a couple red flags that I always tell people to look for. And you can take these to the bank. Companies that make claims that sound too good to be true, probably are. And cheap products are cheap for a reason. So if you see two different products, and they look the same formulation wise and one of them cost significantly less than the other stop and ask yourself why. quality costs money. Now, why is that important? Because this is a consumable product. And there are no magic bullets out there. Right? So even if you have a supplement that you hope that your dog or cat will benefit from. It's not a magic bullet. Right. It's a component of a comprehensive health and wellness program. But the important point for supplements are, quality means consistency. And if your dog or cat is going to respond positively to that product. It needs to be produced consistently. So you have the same product this week, next week, next month, next year, so that you maximize the probability that you're going to get a positive response for the animal And that centers around quality and process control. So that's why trust but verify quality is always important. Now, we all lead busy lives, right? And I will also suggest that people, you know, access to information on the internet, we live in the information age, right? We get information from all kinds of different places. And it's easy to get right. So be careful what you read, be careful who you believe, trust but verify. And, you know, we hope that companies or consumers, pet owners will look for NASC audited member products, because again, as I mentioned earlier, that doesn't mean they're perfect, but it does mean somebody's been there and checked them out. Right. So I think you want to maximize the probability that your dog or cat who is really your extended family member is going to benefit from the products and you want to buy a quality product, because if they're going to respond, it really centers around quality and consistency. I'm glad you mentioned that it all does make a lot of sense that cheaper does not mean better. And that we do have to ask questions and not be afraid to dig a little deeper into the companies and the ingredients and the sourcing and where do they manufacture? How do they manufacture? So I know when we originally met, which was a long time ago, you said that there was an instance when you had to cancel a member? Can you share what happened there? MEMBERS NOT BEING COMPLIANT We did. Yeah, without mentioning any names. We had a longtime audited member company, that we you know, we pick up products and we test for label claims. And we had a company come in at 78% of label claim for one of the ingredients in their product. Well, when that happens, that's you know, there's obviously an issue. So we require written investigation and corrective action so that the company can determine what made that happen. Well, we sent a note to the company and said, Hey, we bought this product, here's where we bought it from, here's the test results. We tested this particular laboratory, we're completely transparent in that. And we said you're 78% of label claim, you need to find out why this happened and respond to us on what your findings are and what you're going to do. What are you going to do so this doesn't happen again. And the company responded back to us and said, We're not going to do that. We think you're getting too deep in our business, and we're not going to respond to you. We canceled their membership that day. Good for you. So, I mean, if we don't walk our talk, then again, as I mentioned earlier, if you ask me, What's the one single word that best describes the success of NASC credibility, right? If we don't have credibility with the regulatory agencies, and ultimately with the consumers in the marketplace, retailers, consumers, then we don't have a good foundation to stand on. So quality is very important to us. That's what happened. And we're very serious about what we do. Well, I appreciate that, that shows integrity and transparency. And I mean, you are regulating, which is what we need. And speaking of which, you should be very proud of 300 members. But when we look at the entire landscape of animal supplements, there are I can't even imagine hundreds of 1000s of brands, why aren't more wanting to be a part of the NASC? So by consumer spending, we estimate that we represent about 80 to 85% of the industry. The industry, rightly or wrongly, is a fairly low barriers to entry industry. Meaning that, you know, Krista and Bill can decide they want to start an animal supplement company, and if we can get it up off the ground, then we can certainly do that. But we estimate that we represent about 80 and 85% of the industry by consumer spending or products that consumers purchase. So we represent the majority of the industry. But that's why I say Trust, but verify, you know, look at the company, see how long they've been in business, check out their background, don't hesitate to do a little due diligence before making the selection. Now, if you see a company with the NASC quality seal again, that means they're not only a member agree to abide by our guidelines in terms of the Code of Conduct, we bought it at them and we verified that. So we hope the consumer because we all lead busy lives, you know, would look for the NASC quality seal and and give that weight. Our ultimate goal is we want to NASC quality seal to be in the top three factors of why someone selects a product that they would use for their furry family member. And do you ever seek out members? Or do they come to you? HOW NASC FINDS MEMBERS most of the time members come to us. At some of the major trade shows like Global Pet Expo or Super Zoo, there's a couple of major veterinary shows, you know, we attend those shows, we usually have a booth and, you know, I'll cruise around if I if I see a company, or what its really turned into Krista is more of a self policing industry. So when you have the majority of the industry, following requirements and quality standards, if somebody is outside of those boundaries, and you know, really, you know, making claims they shouldn't make, for example, they're out there purveying products, and they say they're going to cure everything from parvo to cancer. A lot of times people don't realize they're making a mistake. I didn't when I first got in the business. So I'll call companies up if they're brought to my attention, or if I see them somewhere. And I'll try to help them. we operate with with the philosophy here that a rising tide floats all boats. So, you know, sometimes companies just don't know that they're making a mistake. And I'll try to give them the information because it doesn't do the industry any good for us to sit back and let a company make a mistake. Because bad news sells. And we all get painted with a broad brush wrongly a lot of times. But nevertheless, that's what happens. And so we do both, most of the times companies come to us, one of the buyers on the retail side. Now we've been around long enough and we have credibility, you know that the buyers will require companies to belong to NASC. Because again, they want to maximize, this is a consumable sale, they want to maximize the probability that a pet owner is going to return to their location, wherever that purchase location is, they're going to buy that product again, they're going to leverage that visit, they’ll buy other things because it increases trust with the retailer that recommends or offers a product for sale. And they'll tell their friends and create a new stream of business. So there's a lot of business benefits. And so we get a lot of a lot of companies through retail channels as well, because we you know, again, we help the retailers maximize, maximize their revenue which at the end of the day. You know, that's what that's what keeps them in business. Well, I have to say, in the almost five years that I've been doing this show, you know, I've learned how to ask the questions and what to look for. But I think a lot of these companies, unfortunately, they're playing on our emotions, because we're talking about, as you mentioned, extended family. These dogs are part of our family, and cats. So when we're buying these supplements, and we don't see a difference, in whatever we're trying to address, I know that I've had supplement graveyards, I've spent so much money, it seems like I'm throwing stuff at the wall, there has to be something that works for my dog. So for the NASC seal for you guys to do the steps and go above and beyond what research and homework I could do on a brand or product. I think that just speaks so highly of what you're doing. We try to make it easier, right? Because again, we all lead busy lives. So we try to make it easier. And again, I don't claim that all of our members are perfect. They're not. But we want people to have a higher degree of confidence that if they select an audited NASC member company’s product, that that company is a solid company and they're going to maximize the probability of success, which how does that translate? We really want our dogs and cats. We want the same things for our dogs and cats we want for ourselves. If you stop and think about that, we want to live a long, happy, healthy life to the maximum degree possible, right? Well, here's the irony. This might be a total rabbit hole. I do believe if we feed our pets, a species appropriate diet. And I am one and everybody knows that for fresh and or raw feeding versus a highly processed food with synthetic vitamins and minerals. They can't be getting the nutrition that they need. So therefore you do need to supplement and that's where I just I don't understand why many of us don't want to give the proper nutrition to our animals and give them less supplementation. What are your thoughts on that? WHY NOT BETTER NUTRITION FOR LESS SUPPLEMENTATION? Very insightful and you're dead on I mean, you hit the nail on the head. If people think about it this way, this thing that we call health and wellness, whether it's for ourselves or our animals, it's a three dimensional sphere. A spherical object, three dimensional, good diet, exercise, home environment, fresh water, routine veterinary care, and checkups, just like routine, you know, you know, physicals and checkups every year. That's right. Supplements are a component of that. But you're right. A lot of people don't know, your gastrointestinal tract is the largest immune supporting organ in your body, person or animal. And quality food quality diet, strong and healthy immune system, those are really you know, so probiotics can can play a role in that. So probiotics are the good bacteria, you know, that fight off the bad bacteria in the GI tract that helps metabolize nutrients and maintain strong and healthy immune system. But probiotics are subject to. The two enemies of probiotics are heat and moisture. And so you don't see probiotics in pet food because they're heated to kill off salmonella in a kill step. So probiotics is one example of a supplement that can be very beneficial for long term health and wellness. Now, you might not see an immediate effect from probiotics, like you would on maybe a joint product if your dog's limping from old age or something like that. But you really hit a very key point, good nutrition, clean water, exercise, loving home environment. Supplements as a component are really, really important. So it's three dimensional. Oh, thank you for clarifying that. That's, that's so powerful that we give them all around whole body wellness physically and mentally. Well, Bill, we are running out of time. But before we go, I want to ask you two things. First of all, what is the difference between a health versus a nutritional supplement? HEALTH VS NUTRITIONAL SUPPLEMENTS Very good question. So a health supplement would be for a non nutritional benefit. ingredients that would not provide nutrients that are required in a complete and balanced diet. What are some examples? Glucosamine, Chondroitin, MSM, tumeric, curcumin, coenzyme Q 10. lutein, there's no scientifically substantiated daily nutritional requirements for those ingredients yet, products with some of those can be targeted for specific health benefits, right? Joint Health, eye health, cardiovascular health, liver and kidney health, gastrointestinal health, immune health, things like that. It could be when times of stress, right? older, older animals just like older people, you know, they don't get around as well so great products or B category. Those would be on the health supplement side. nutritional supplements would provide nutrients as a component of a complete and balanced diet, maybe probiotics, vitamins, minerals, things that, you know, you may as you said earlier, dog food companies are required to provide nutritionally complete diets. But typically, the more you spend the better quality for pet food you're going to get. And if people are willing to you know, go for, you know, raw diet, frozen diet, home prepared diet, you know, look at that, but, you know, some nutritional supplements would be provide components of a complete and balanced diet. There's some up and coming products that are completers, right, you take a protein source, and then you have a supplement that would have the other nutrients that you add to your own protein source. That would make a complete balanced diet. So does that help clarify that? Thank you. That's That's great. Well, they'll as we are wrapping up, what would you like to leave us with today? Well, Bill, I really appreciate the opportunity Krista, I'm very sorry that this is your last episode, but again, I'm honored to be selected to contribute. I guess I'd leave you with my contact information. If people have a question and they hear this podcast don't hesitate to reach out to me because you can get a hold of me. You know, www.animalsupplements.org is our website. My email address is b.bookout@NASC.cc Shoot me a note, don't hesitate to pick up the phone, give me a call, check out our website and look for the NASC seal. And, you know, long, happy, healthy life to everybody on the podcast. I really appreciate you listening. Thank you, Bill. And I will have all of these links in the show notes. OFFER: And Bill is giving a great offer. He is offering up a free copy of the NASC Pocket Guide to dog and cat health. And there's a form on their website, and I have the link again, it's going to be in the show notes. All you have to do is click on it and you'll have access to that NASC Pocket Guide to dog and cat health. Bill, I can't thank you enough. And I'm so glad that you reached out to me those months and months ago and set me straight that there is regulation. And we need more of that in the entire industry, not just in the supplement division. So I want to thank you for starting this amazing organization, and for being on here today. And I want to thank all of the listeners for wanting to do better and to advocate for their dog's health. So Bill, thank you so much. I appreciate you. Thank you very much. It's an honor. Thanks again to Dog Love Oils for sponsoring this episode and for their unwavering dedication to our beloved canine companions. Save 15% off any of their exceptional products during the month of December 2023. By using code WAGOUTLOUD on your purchase of $25 or more. Thanks for listening. You'll find some helpful links in the show notes and if you enjoy the show, please be sure to follow and listen for free on your favorite podcast app. And please, please share your feedback. Visit WagOutLoud.com for great product recommendations with discounts, amazing online events and fantastic resources. That's also where to visit our Bark About It page where you can suggest topics, guests or products. Be advised that this show offers health and nutritional information and is designed for educational purposes only. You're encouraged to do your own research and should not rely on this information as a substitute for nor does it replace professional medical advice, diagnosis or treatment. If you have any concerns or questions about your dog's health, you should always consult a veterinarian or a nutrition expert. Have a tail wagging day and we'll catch you next time. Don’t forget to Subscribe for FREE and please leave a review: Apple Podcasts | Android | Spotify I Stitcher I iHeartRADIO The purpose of this podcast is to educate and to inform. It is no substitute for professional care by a veterinarian, licensed nutritionist or other qualified professional. The host as well as guests who speak on this podcast express their own opinions, experience and conclusions, and Wag Out Loud LLC neither endorses or opposes any particular views discussed here.
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The Dog Parent and Veterinarian Relationship
Wag Out Loud
39 minutes 39 seconds
2 years ago
The Dog Parent and Veterinarian Relationship
Hello everyone. This is Krista with Episode #170 on the Wag Out Loud pawdcast. Have you checked out all of the amazing trusted brands that I highly recommend? Well, these are products that I've tried on my dog Winston and that I know, like and trust. Products that will also help your dog to thrive. Just go to https://www.wagoutloud.com/ and check out the Trusted Brands section. And I've negotiated discounts for most of the products, so why not see what can make a difference in your dog's life? Who regulates dog toy safety? The simple answer is nobody. So buyer beware. You can't rely on a toy’s packaging to tell you if it's safe. And many of the most popular toys at pet stores contain dyes, preservatives, and chemical residues that are toxic. And testing has also revealed heavy metals along with hormone disrupting chemicals, carcinogens, and neurological poisons, all bad stuff. So before you buy your best friend a new toy, you'll want to be careful about what's used to make it. And if you pick up a dog toy and it has a chemical smell, or bright colors, you should avoid it along with those that contain fire retardants, or stain guards. Synthetic chews, you know the ones made of nylon or plastic flavoring. They could also contain questionable ingredients that your dog is better off not ingesting. So choose toys made of 100% natural rubber, organic cotton, or other eco friendly and contaminant free materials. Even if the toy is made in the US, be sure to check the manufacturer is using only high quality natural materials. So bottom line is do your homework and help protect your beloved pup from toxic toys. Welcome to the Wag Out Loud pawdcast, where we are obsessed with bringing you helpful tips on canine health care, nutrition, and overall wellbeing. If you'd like to support the show, check out the amazing online events, products and resources that I personally recommend on the Wag Out Loud website. I'm your host, Krista and I'm super excited to be bringing you yet another tail wagging episode. Dr. Bonnie Bragdon has a unique background that combines veterinary medicine, practice management and industry innovation. She began her career in practice, serving for nearly 10 years as an associate veterinarian, owner-veterinarian and animal control director with clinical and leadership responsibilities. In addition to her responsibilities as a clinical practitioner, Dr. Bragdon excelled in practice operations management and enjoyed coaching and mentoring her team for maximum performance. She transitioned to executive leadership in the animal health industry, where she continued her career development learning new skills in sales, marketing, and teaching adults. She is the co-founder of the Independent Veterinary Practitioners Association, the first nonprofit association dedicated to uniting and empowering independently-owned and locally-operated veterinary clinics in continuing to shape the business and practice of animal health care. She also frequently serves as a subject matter expert for DailyPaws.com regarding pet health issues. Hello dog lovers! We are so glad that you tuned into yet another informative Wag Out Loud episode. And I am thrilled to be chatting with my guest, Dr. Bonnie Bragdon. And she is going to talk about the dog parent and veterinarian relationship. So Dr. Bonnie, thanks so much for being with us today. I'm really excited to be here, Krista. I love talking to dog parents. It's very exciting. I don't get enough of that these days. And so I'm glad to be here. Awesome. Well, before we get started, would you please introduce yourself and share why do you enjoy working with other veterinarians and helping them to excel in their roles? They have many roles, doctors, caregivers and practice owners. Yeah, so I’m Dr. Bonnie Bragdon. I practiced for about 10 years after veterinary school. So I've owned a practice, I actually also managed an animal control facility, I left that career as a practitioner and entered what we call an animal health industry. And I work with drug companies and animal practices. And I like that intersection where health, science and clinic management all comes together. And I think I have some unique insights that'll help dog owners and give a little bit of inside knowledge about how to navigate those relationships. The Strain that Vets, techs and other in vet practices are under Well, I am so excited. You're the expert. So school us today, Dr. Bonnie. We're going to be talking about the importance of developing a healthy relationship with your vet for the personalized care for your dog. And we're going to talk about the cost of care, the questions that you should be asking to make sure that you're not being taken advantage of. So before we dive deep, I just wanted to do a shout out to all of the veterinarians, the techs and the other team members of these veterinary practices because I don't know if a lot of us realize the pressure, the stress that they are all under especially now these days. Do you want to talk about that? Yeah, so During COVID, a lot of us went out and got new dogs, had time with our dogs and understood that maybe things weren't quite right, we got caught up on preventative care. And we went to the veterinarian very often, during a time when there's a shortage of veterinary help veterinarians, trained technicians. And so it's been very stressful to bring that all together allow veterinarians to do the medicine and practice the way they want to, as well as be able to have time for themselves and not be so stressed. And so I am very grateful to any dog owner that just is a little more patient than normal. I now actually go to the veterinarian to get care for my own animals, and I have to be a lot more patient and understand things are taking longer in that so that staff can deliver quality care and aren't rushed. So it takes a lot of patience these days. Yeah. And I think sometimes we forget that the practice is a business. Right? Different Types of Veterinary Practice Structures and Ownership So and that's something that we should talk about, right. So what I am very, very passionate about, because I am an insider, and I am a veterinarian, I don't practice now. So I have to seek care for my own pets, and very passionate about helping dog owners to understand the different types of practices. So dog owners have a large number of choices of where they get care. They can go to a corporate practice, which is a national practice with standards across the United States, kind of like going to McDonald's, you get the same hamburger, so you know what to expect. You can also seek care at a an independent practice. And those can be one doctor practices all the way up to 30 Doctor practices. There are even nonprofit practices these days. So those are our practices that support low income folks, folks who might struggle to pay for care. So everybody has an opportunity to choose the kind of care they would like and how personalized that is, and what kind of relationship they have with their veterinarian. And they just need to understand those differences. To be able to ask the right questions. That's a really good point. Well, how do you want to start this conversation about forming a healthy relationship with our veterinarians? What Kind of Veterinary Care Do You Seek for Your Dog? Yeah, I think the most important thing is to consider the kind of health care you want for yourself, as well as for your dogs. And we all have different philosophies about how we would like to live our lives. Some folks want to live full out, and hey, you know, I'm going to eat doughnuts and smoke cigarettes. And that's great. And my grandma lived to 100. And she drank a glass of whiskey every day. And other folks are like, No, you know, I want to be very restrictive about my health care and make sure I work on it, and take care of myself to the optimum. And one of the things that I think is most important is to also to assess risk. So am I somebody who really wants to minimize risk and take absolutely no risks, and make sure that I get the best outcomes? Or am I maybe, you know, maybe I want to have a little more value added care. And I'm, you know, maybe willing to take a little bit more risk, because I'm having to pinch pennies and things like that. And so, first and foremost, consider what's important to you philosophically, ethically, morally, what style of healthcare you like, and then think about your budget. And once you put that all together, have a conversation with your veterinarian, because what I think so many times people forget is your veterinarian, has their style of care that they want, and they like to deliver. There's actually some experts in the veterinary profession who talk about burnout. And they talk more about burnout, not so much about compassion and empathy and kindness and sympathy. They're actually talking about burnout from a moral and ethical standpoint. So there's a lot of diversity in how we feel like our pets should be cared for. Some of us feel like our dogs should receive every bit of the same care as we receive. And other folks feel like maybe the budget is more important than the the type of care that's delivered. So veterinarians kind of get stuck in the middle. Because they're trying to advocate for their patients. They're trying to meet the budget and the philosophy and the moral needs of the client. And then they're trying to navigate these relationships. And it can be and their own personal feelings about what type of care should be delivered. And that can be very stressful for them. So I'll give you a you know, an example. Let's say that you really prefer to have a heavy emphasis on Eastern philosophies of medicine. Let's say that naturopathy, homeopathy, herbal medications, those are very very important to you as a health care consumer both for yourself, as well as Your Dog, it's important to find a veterinarian that also maybe even specializes or has those types of knowledge and moral and ethical style of medicine. And then you have that automatic match. So you're not at odds of what you're trying to accomplish for your dog. Risk vs Choice That makes total sense. And I know when we first met, we talked in depth about this risk versus choice, and how to mitigate risk. Can you talk about because I know we mentioned vaccinations and flea and tick medications? And what are the choices versus the risks? And what should we look out for when talking about treatments? Yeah, so we started off with like, what are the steps to get the right relationship with a veterinarian to meet your needs and your dog's needs? You know, number one, decide what your philosophy is, and what kind of style of medicine you want for yourself and your pets. Second, I think is that assessment of risk and understanding what type of risk and lifestyle you and your pet live. And then the third step is budget after that. And so when I talk about risk, you know, I could have, let's say, a Jack Russell Terrier, that's a breed that can be a couch potato, or they can be a working dog. So if I'm, if I were practicing today, and I had a Jack Russell Terrier that came to me and it lived on a farm, part of his job was to help keep, you know, the farm free of rats, keep folks safe from all the diseases that rats can carry, versus a Jack Russell Terrier that maybe lives as a companion for somebody who lives in an urban environment, the needs for different preventative care, vaccinations, parasiticide, is different. So the lifestyle of that hunting dog, that dog is going to get exposed to far many more infectious diseases than the dog maybe that sits on the couch, maybe even is trained to go to the bathroom inside. And so first thinking about what lifestyle risks there are. So the hunting dog has a risk of getting infected with ticks and fleas and and leptospirosis and all kinds of diseases carried by rats, whereas the couch potato is not going to have that kind of exposure. And so then once we know what the risk is due to lifestyle, then having a very focused conversation with your veterinarian about what vaccinations and parasiticide are needed. And if you tend to be somebody who prefers the fewer medications more than non traditional medications, there are things you can do to change your lifestyle to make risk of infectious diseases lower. So for instance, there are veterinarians I work with just like dog owners, who are very focused on integrative and maybe non traditional styles of practice. And for them, they prefer to have the least number of vaccines, they prefer to have the least number of parasiticides and medications on a regular basis, and so forth. What I've instructed those folks is that, you know, those pets who are going to receive fewer vaccines and fewer parasiticides should lead a less social life, and more restricted in what they access. So let's say, you know, I'm worried about that dog's immune system, I'm worried about vaccinating that dog, and I don't vaccinate it, or I vaccinate it less frequently, then I might restrict that dog from social activities because I don't want it to get infected. Or I might restrict it to a very small playgroup, like having all of the same dogs in that same playgroup, which aren't exposed to other dogs with the potential infectious diseases. So, for instance, let's say that I'm a foster mom, and I really like fostering dogs. And it's important to me that I give back by fostering that's a scenario where I'm going to have a lot more exposure to infectious diseases where vaccination is important that my own personal pet be vaccinated, as I rescue and bring in these dogs, but I where I don't know what the exposure’s been. So I may have to choose if I don't want to vaccinate as much, I may have to give up fostering in order to keep my own personal pet healthy. Titer Testing Or like everybody that follows this Show, we know about titer testing, and if we know that our dogs have the antibodies for you know the various diseases, then we should feel comfortable instead of over vaccinating or re boosting. Right. Now, there are some differences. So I did you know, I gave you a case case study that was extreme and what I was kind of thinking back and harkening back to is we did have, we've had some sporadic, not common, but we've had some sporadic outbreaks of canine influenza. And there are a number of different strains just like there are with people and birds and so some are more pathologic and, and problematic than others. And so absolutely titer testing is very, it's pretty reliable when it comes to core diseases like distemper, rabies and Parvo. I didn't do titer testing when I was in practice, but I do believe it's very good for helping understand if that dog has been well vaccinated. There are other diseases that we just you know, we don't have the ability, we don't have the knowledge or the information to predict whether that titer is going to be protected, or even if we can commercially test titers. And so the respiratory diseases are a little bit more difficult than some of the other core diseases. And so with canine influenza. And I keep thinking about that one, because we did have a new strain. There were some folks that that had some pretty difficult times with their personal pets, because they were very generous with fostering. So in that scenario, with fostering one of the very easy husbandry ways to manage through that is through isolation and quarantine. And so rather than if you if you don't want to vaccinate, and you know that you are very worried about that keeping your own personal pets isolated from those that you're bringing in, and that way you can manage exposure, and then just you know, managing as you go between the populations. That makes a lot of sense. Thank you for sharing that. Well, we are at a point in the show where we need to take a quick commercial break. So we'll see you on the flip side, everybody. Stay tuned. Now is the perfect time to thank Liz Murdoch from Talking with the Dogs for being our monthly sponsor. Liz has developed a limited edition product and it's perfect for all of the dog lovers out there. Now what's better than talking to or about your dog? Dog Talk Conversation Starters offer 72 questions and writing prompts to get you connected and thinking about your dog in brand new ways. Whether sharing laughs about funny things our dogs do, or savoring favorite memories spent with a four legged friend, these Dog Talk cards are guaranteed to get you in touch with a dog in your life, or maybe even your heart. They worked for myself and my dog Winston and these are so fun with a group of dog loving friends to help prompt great conversations about our pups. Fun for all ages, these dog talk cards are a must for every dog parent. Order your deck by going to DogTalkCards.com and use the code WOL10 for 10% off. Order two or more boxes and get free shipping. Remember, these are limited edition, so be sure to order yours today! Welcome back, everybody. We are talking with Dr. Bonnie Bragdon. And how to have the best relationship with your vet. So very important, because Dr. Bonnie aren't we a team? It's not so many people hold veterinarians way up on this pedestal and almost feel that they can't say anything or ask questions, which they really should be. They shouldn’t be intimidated, right? Conversations with Your Vet No, they shouldn't be intimidated. And I would hope every one of my veterinary colleagues would agree with me when I say, if a veterinarian’s making you feel intimidated, and that's not a good relationship, and you need to search for a veterinarian that you're comfortable with. And that's the same for our physicians as well. And what is so fabulously wonderful about veterinary medicine is you can, I'm pretty sure I find the veterinarian who matches your philosophy, matches your medical style, your morals, your ethics and feelings and thoughts about your dog and the care that that dog should receive. It just takes a little work to find that veterinarian, and I'm gonna go off on a bit of a tangent but there I know a veterinarian in Texas, her whole practice is limited to helping rodeo bulls live their best life, in competitive sport. So no matter how you feel about, you know, animals and competition and how we have those types of relationships, there's a veterinarian and her whole career is dedicated to making sure that those bulls are competing in rodeos are healthy and competitive. And then will live a long and healthy life. And I never would have known that. So finding that right veterinarian for your dog is absolutely possible. It's just a matter of doing some research. First, you know, starting off with the practice website, and then having a conversation with the staff as well as the veterinarian and asking all of those questions. And I think some important questions to ask just like you, you know, you kind of prodded me is, you know, what is your philosophy regarding preventative care? You know, what is your philosophy regarding vaccination? And I would like to stop and say, a veterinarian philosophy about vaccination. parasiticide is very much formed by their experiences in practice, fairly self evident. So there's a lot of diversity and you'll hear me talk a lot about vaccination, for the very important reason that I worked in an animal control environment. And when I was in animal control I saw I saw far, many more animals die from preventable diseases because they weren't vaccinated. However, if you look at the World Health Organization's paper on vaccination and preventative care, they state in the developed world, that there are probably as many pets that are over vaccinated as many over vaccinated pets as there are under vaccinated pets. And so that's where we need a balance, right? And so some very interesting data that I don't have top of head anymore, but there are veterinary deserts, in certain environments in the United States, just like there are food deserts and healthcare deserts for people in that people are unable to get basic care and the basic vaccines. So these puppies have not been vaccinated for Parvo. And so those areas Parvo and distemper have very high prevalence, diseases, which probably certain veterinarians have never even seen in their career. So given my experience in a rural environment in the South in animal control, where vaccination was not highly valued by the community, I saw outbreaks of distemper and Parvo however, I went to practice at a very upscale area where vaccination was very prevalent, and I never saw another distemper case and I saw very few Parvo cases. So again, going back to that idea of understanding, lifestyle and risk, and then that dictates what preventative care, you should seek from your your healthcare provider. Cost of Treatment? All right, good tip. And when we talk about cost when we're looking at cost, you know, everything now is so expensive. And what are the questions that we need to ask to make sure that we're not overpaying for the services that we're paying for? Right. And, again, it's still gonna go back to that idea of risk. And risk is something I am very passionate about talking about, because I think so many times we read in the media, and we get very overwhelmed, right? So for me, myself, personally, I'm like, Oh, my God, I could be I could get monkey pox, I could get Ebola, I could get COVID. Now we've got flu. And we get all of this information. And we don't really have any help to understand what the relative risk is, what's the risk that I'm going to get the disease or that my dog is going to get a disease, what is the risk that the dog is going to get sick and die from the disease and what is the risk for preventing or treating that? So I'll give you an example. I have a colleague that I've worked with in the past. And she lives in Chicago, and I'm here in the South. And she sent me this picture of this dog. And she's like, convinced like, Oh, my God, I'm, I'm like, I found this, this insect on my dog, I am convinced it is this rare disease, he is going to die, I am freaking out, what should I do? And I said, well, the likelihood that that insect carries the disease, that it's going to kill your dog as low. The likelihood that that bug, if it has the infectious disease is going to infect your dog is low, you got got the insect off the dog almost immediately. And frankly, to be very blunt, there's no treatment. And if the dog is already sick, there's unfortunately nothing you can do about it. So giving that stepwise process and thought about risk, there's no need to panic over a weekend. There's no need to seek expensive consultation at an emergency practice. And it's okay to monitor that dog and how they are progressing and feeling. So having that stepwise conversation with a clinician, what is the risk that my dog is going to get this disease? What is what is the likelihood that the pet with the likelihood of outcome is going to be? How much will it cost to treat? And how much will it cost if I kind of watch or take other measures to monitor this disease process. And so if we think about, for instance, parvo virus, that's a very expensive disease to treat, that one, when we see a pet come in or dog come in, and we've diagnosed parvo virus, we know we want to hospitalize, we want to maximize the care that that dog is getting, we want to put in place an IV catheter and do everything we can because mortality can be as high as 20 to 30% in those puppies. However, if I have a dog come in, and maybe has an upper respiratory disease, it's got a honking cough, you know, without playing in the playground with the dog at the dog park, it's probably it might be viral might be respiratory, that's one where I might be able to watch and not give antibiotics, and watch for signs that the dog is getting progressively worse. So it's this idea of being able to understand the risk of death, and then kind of kind of trading care based on budget and based on the likelihood of a good outcome versus, you know, a poor outcome. Is the Veterinary Industry Broken? Sure. Well, I think we can all agree that in human medicine that the medical industry is broken. I'll just say that. So do you feel that there are improvements that can be made in veterinary medicine and the industry? Yes. So it is absolutely fascinating. I just came back from a conference, run by the ASPCA. And that conference, I just my hat's off to that group and the leadership they've shown, they're bringing to the veterinary profession, a conversation around access to care. And the conversation is around the spectrum of care. So veterinarians, especially veterinarians, in my age, we were taught to offer gold, you know, silver and bronze care. So kind of better, best, you know, minimum care. And that's not pleasant, right? That's not a fair conversation to have with somebody. Well, you know, if you can't afford it, we're just gonna kind of get you the basics and send you out the door. And that's, that's not a fair conversation to have with anybody. However, if we talk about the spectrum of care, right, we can have a conversation around, how much care do we deliver to minimize risk? And if we think about a surgical case, for instance, if I've got a puppy that comes in a six month old puppy that's being spayed or neutered, you know, Can I can I get you know, not do bloodwork on that pet, you know, you know, what is the risk if I put that pet under anesthesia, and I need to do you know, a castration or a spay, and I don't do pre, you know, pre surgical bloodwork does that, you know, what's the what's the likely outcome? Well, in a young animal, the likely outcome if I don't spend the money on pre surgical bloodwork, that that pet is probably going to get through surgery, okay. However, I don't know there could be a risk, I could miss a liver shunt. I could miss a congenital kidney problem. And so that's where we're starting to have more conversations around the spectrum of care. So we can deliver good quality value care to people that meet their budget. Now I had clients, it had nothing to do with their budget. They would go without for themselves in order to make sure that that pet, get every type of care absolutely possible in order to make Make sure they minimize risk at all cost. And then there were others who said, No, I really, I have to meet my budget. And so let's have a conversation around how we're going to do a good quality job. But maybe I'm willing to take a little bit more risk. Malpractice in Veterinary Medicine Well, since we're talking about risk, it makes me unfortunately, go right to malpractice. Because we are so emotionally bonded with our dogs. And if something happens, whether it was human error, or you know, they went the less expensive route, and something was missed, you know, whatever that is, there has to be a lot spent on malpractice insurance in a veterinary practice. Because isn't it prevalent? Yeah, malpractice is very different, for better or for worse. And this, this is controversial. So most states, here in America, consider animals to be property. No matter how much we love or care about our animals, at the end of the day, from a legal standpoint, they are considered property. Now, we still have, we have far more responsibilities for caring for our animals than we do regular property. So it's kind of this weird dynamic, where legally, that animal is considered property. But we have all these humane and welfare very expanding and very good laws about how we have to take care of these animals. And because animals are considered property, it does mitigate and lessen what happens when there is malpractice. And so that, you know, there's pros and cons to that, right? The good side of lowered malpractice is that that cost is not passed on to consumers. Now, the difficult part is if you feel like, you know, there has been malpractice, you may not be able to recover financially. But the way that I think about this is oftentimes I think we feel like getting, you know, a financial outcome from malpractice is a way to feel like we've been, you know, paid back not just on the damages, the financial damages, but also the emotional damages. And I think if we're able to kind of have a better conversation than physicians have, then I think we can keep the cost of care low, but still be able to acknowledge and provide people with closure, that that animal was every bit as important to them as any person, and that that problem or malpractice or negligence was every bit as emotional and problematic and dear to them as if it were a human. One of the things we don't always talk about is part of the stress that veterinarians feel I know myself personally, I have felt this is when there is an error or some other malpractices happen. I know I personally have felt it very deeply. I think that's why I don't practice today is because it's emotionally difficult for us as well. We well I, most veterinarians that I know, never want anything to go wrong. And when something does go wrong, they feel horribly about it. Really, I think it would be great to have a conversation among healthcare providers in veterinary medicine as well as legal and ethical folks and experts as well as owners or pet parents, so that we can have a better more balanced conversation around. Yes, financial damages need to be paid in order for that person to be paid back for the cost of care if it was negligent or malpractice to also have some form of acknowledging the grief. And you know, the difficulties and the emotional burden that comes with those. Those problems that crop up? So I don't have an exact answer. But the privileges that we have in veterinary medicine and animal health, is that if we just develop closer relationships with pet parents, we have such huge opportunities to really shape the future of Veterinary Medicine, unlike human medicine, because it's human medicine. There's so many government laws and policies and there's so many things that have to force or form the scenario where we have a huge opportunity in veterinary medicine to really make it something that works for everybody. Well said, Well, Dr. Bonnie, we are out of time. But I want to quickly let everybody know you co founded the Independent Veterinary Practitioners Association. Can you quickly tell us what that is about? Yeah, so I believe that everybody should have choice in the type of care they receive. Whether that's the most expensive or the most value added. And in veterinary medicine today, it is becoming consolidated and corporatized. So larger and larger companies are owning more and more veterinary practices. And I want consumers to know that they still have an option of seeking care with a practice that is owned by the veterinarian who works there. And oftentimes, those veterinarians and those healthcare providers can be more flexible in order to provide personalized care. Dr. Bonnie Bragdon Contact Info I love it. Thank you for that. That's an amazing organization. Well, as we are leaving today, how can people find out more about you and the association? Website for the IVPA is https://www.iveterinarians.org/   Social Media URLs or Tags          Facebook: https://www.facebook.com/iveterinarians/          LinkedIn: https://www.linkedin.com/company/independentveterinarian/ Yes, so they can visit visit us at https://www.iveterinarians.org/. And you can actually go on there and find one of our members. So you know for sure that it is a veterinary owned practice. That is another thing that I would advise people to ask questions. Oftentimes, these practices are not branded. And so as you're seeking care, ask the question, you know, who is it that dictates policy and procedure, medical SOPs, medical protocols? Is that the veterinarian here on site? Or is that a company and a group of veterinarians and a group of administrators off site. And if it's a group of administrators off site, that doesn't mean the care, it still is good quality care. It's just it might be more restrictive. And those veterinarians in the clinic may not be able to make those personalized touches, right. So those veterinarians who work for practices that have rigid policies are going to give you the company’s philosophy on vaccination, parasiticide, whereas an independent practitioner can have a more personalized conversation to really give you the kind of preventative care that meets you and your pet's needs. Great info. Dr. Bonnie, thank you so much for all that you do. And for being here. This is all good information. I really appreciate it. I just wish I could talk to all your people. So if you get any questions, I love answering questions. So I'm absolutely very serious if there's a way to get those questions to me. I mean, I cannot advise on specific cases. But I can guide people as to what questions to ask their veterinarian so they can get the right, right care that they need. And I love answering this questions. All right, everybody. You heard it. So give me your questions. I'll forward it on to Dr. Bonnie. Thank you so much. And we'll be back next time. Thank you for your time today. Thanks again to our sponsor Genie’s Therapeutics for sponsoring this episode. Fetch some Genie’s Therapeutics Hemp Signature Blend for your dog at GeniesTherapeutics.com. And be sure to use the code WOLspecial to receive free shipping and 10% off. Thanks again to Talking With the Dogs and their new Dog Talk Conversation Starter Cards for sponsoring this episode. Get your limited edition Dog Talk Cards by visiting DogTalkCards.com and use the code WOL10 for 10% off, plus free shipping if you order two or more boxes. Thanks for listening. You'll find some helpful links in the show notes and if you enjoy the show, please be sure to follow and listen for free on your favorite podcast app. And please, please share your feedback. Visit WagOutLoud.com for great product recommendations with discounts, amazing online events and fantastic resources. That's also where to visit our Bark About It page where you can suggest topics, guests or products. Be advised that this show offers health and nutritional information and is designed for educational purposes only. You're encouraged to do your own research and should not rely on this information as a substitute for nor does it replace professional medical advice, diagnosis or treatment. If you have any concerns or questions about your dog's health, you should always consult a veterinarian or a nutrition expert. Have a tail wagging day and we'll catch you next time. Hey Winston was that another tail wagging episode? Don’t forget to Subscribe for FREE and please leave a review: Apple Podcasts | Android | Spotify I Stitcher I iHeartRADIO The purpose of this podcast is to educate and to inform. It is no substitute for professional care by a veterinarian, licensed nutritionist or other qualified professional. The host as well as guests who speak on this podcast express their own opinions, experience and conclusions, and Wag Out Loud LLC neither endorses or opposes any particular views discussed here.
Wag Out Loud
Hello This is Krista with Episode #189, the final episode of the Wag Out Loud pawdcast. And I just want to thank you for tuning in over the years and for wanting to be the best advocate for your dog's health and wellness. I have learned so much from all of my expert guests over the last five years and I hope that you have too many of you know that for the past year I've been working alongside Dr. Judy Morgan, as the Education and Development Team Lead for her Naturally Healthy Pets team. And Dr. Judy is America's best known natural pet advocate, and holistic veterinarian for over 38 years, and I help produce her podcast and manage her events and also manage her speaking engagements. Dr. Judy's experience includes holistic veterinarian, acupuncturist, chiropractor, food therapist, author and speaker. So if you don't currently follow her, you should! Follow Dr. Judy Morgan's Naturally Healthy Pets and continue your journey to learning more about how to keep your dog healthy and happy, naturally. And in the meantime, my Wag Out Loud website will remain up. So you can always listen to any of the podcast episodes. Check out my most trusted brands, most of them with discount codes. And check out the great information on the resources page. Again, thanks everybody for listening to the Wag Out Loud pawdcast. And I hope that you enjoy this final episode. Take care dog lovers! Welcome to the Wag Out Loud pawdcast, where we are obsessed with bringing you helpful tips on canine health care, nutrition, and overall wellbeing. If you'd like to support the show, check out the amazing online events, products and resources that I personally recommend on the Wag Out Loud website. I'm your host, Krista and I'm super excited to be bringing you yet another tail wagging episode. Well, hello dog lovers and welcome to yet another Wag Out Loud episode. And this is actually going to be the last and final episode, where we have a chance to learn something new when it comes to Canine health. And I'm so excited for today's guest. We have Bill Booko ut here. And he's going to be covering the topic of will your dog benefit from supplements and the critical questions to ask when selecting products. Bill, thank you so much for being with us today. Krista, Thank you very much for the opportunity. I've been looking forward to this since we scheduled it. I’m sad that this is last podcast but I'm honored to be the final episode. So I really appreciate it. This is so fitting. Bill, I'm going to ask you to introduce yourself and share why did you start the NASC, the National Animal Supplement Council? THE START OF THE NASC Kind of an interesting story. I'll make it brief. I'm a business executive. So I was COO for a $500 million dollar medical device and drug company but I was raised in Wyoming and I had dogs my whole life. So I've been an animal lover. I had two black labs, Lancelot and Cinder and they both had health issues. Cinder had hip dysplasia. Lancelot had cancer. So in the mid 1990s, I had them both successfully treated, I made a career change. I got out of human medicine and I took a slot as CEO for the third largest specialty animal referral center in the US. When cancer came back the second time around on my own dog, Lancelot. He was an 11 and a half year old Labrador Retriever. And he was given a very poor prognosis. So I'm connected with all these high powered board certified oncologists. And you know, he's given three months with chemotherapy. And I'm just not going to do that on an 11 and a half year old dog, so I'm looking for help. So I find a veterinarian, formulated a product and changed his diet completely. And he lived two and a half years good quality of life, which wasn't long enough. But out of that experience, I decided, well, I'm going to start my own company selling supplements for animals. Well, I didn't realize that the regulatory environment for animal supplements was different than it is for human dietary supplements. I made a bad assumption. And in 2001, the industry was threatened with products being removed from the marketplace. So we started NASC with 18 companies with the intention of engaging the regulatory officials, meaning the Food and Drug Administration, Center for Veterinary medicine as well as state regulators to try to define, develop and implement a responsible path forward that would allow these beneficial products to remain on the market, provided companies act responsibly. So that's the foundation and the driving force behind founding NASC. Well, and we appreciate that. Because, you know, I have to let my listeners know, I don't know it all. I'm just a dog, mom. And I thought that the supplement industry, especially for animals is unregulated. And the wild wild west? And I am so glad to know that there is an organization looking out for our pets. And I was just astounded, yet happy to hear what your members of the NASC have to go through to get that accreditation. So why don't we start there with how did you come up with having supplement companies get the seal of approval? What do they have to do? WHAT DOES NASC MEMBERSHIP ENTAIL? It's really a two step process. First, you just can't pay your money and join NASC, you have to qualify for membership. So whether you go through the audit process or not, there's a code of conduct document that every single company and then we have 300 members now, 300 brands, every single company that joins NASC, has to have a direct interview, either with myself or Ryan Cargo, our Chief Operating Officer, to be sure that the company is willing to commit to our quality standards. they sign a written document, and they have to qualify for membership. To use the NASC seal, that's about a 120 day process. a lot of companies want to join NASC and use the seal right away. Well, if we just handed out the seal, the quality seal when companies you know join and you write us a check and it would have no meaning or value. So with the NASC audit program, companies have to pass a quality audit, similar to an FDA audit, that they demonstrate their labels are in compliance, their claims are in compliance with our guidelines. They have a written quality manual that ensures quality processes, whether they have products contract manufactured for them by someone else, or they they have those processes themselves. They enter products to our adverse event reporting database, which is the most advanced system of post market surveillance in the world, for these types of products, much more advanced than even the human dietary supplement industry. So those companies have to meet our requirements to be a member, but we verify those through an actual audit process. And once a company does that, then they can use the NASC seal, that’s good for two years. But again, you can't just join and use the seal. If there wasn't a pretty high hurdle to clear, then that seal would have no value. And, you know, a lot of people ask me why we've been successful at NASC. And, you know, I say, one word credibility, we walk our talk. And I don't mean to say that our members are perfect. Anybody can make a mistake. But, you know, we do have specific standards that we require members to follow. Well, and the in depth ingredient search and report that is involved, that alone is worth its weight in gold. Yeah, we've expanded our programs as this is our 22nd year. And we're the largest trade association in the world representing companies that sell products for dogs, cats and horses, you know, similar to human dietary supplements, but our programs have expanded where we now have quality, quality and qualification programs for raw materials, contract manufacturers, testing laboratories, because it seems intuitive, but people you know, kind of forget, one of the things they you know, you see a product on the shelf and quality is assumed and it shouldn't be. So I always say Trust, but verify. And we'll talk more about that in this podcast, I'm sure. If you don't start with quality raw materials, combined and manufactured with quality, repeatable processes, you're not going to have quality products at the end of that production cycle. So we cover all the way from raw material supplier qualification through our preferred supplier program, contract manufacturing companies all the way through finished products. we do independent product testing also, we'll go out as an organization couple times a year, and we'll buy products from the marketplace. And we'll test to make sure that companies meet label claim. If they don't, then we require written corrective action and investigation, if they’re outside of allowable limits or analytical laboratory variation. And what if a company changes their formulation in any way? Do they have to start over again? CHANGE IN FORMULATION Yeah, good question. Products are entered in our database. And every ingredient in the product is entered in and that product is finalized and locked, the company has to sign it off and lock the product. So that product in our database cannot be changed. Now, if a formulation does change, they can enter a new product, or we won’t modify that product because that would compromise the integrity and the traceability of the products that were manufactured previous to the formulation change. But that can be updated by like a red one SKU in our database. So every individual product and individual formulation can be tracked by lot number, and that really protects the company, you know, if they ever did have a problem, or an issue that was unforeseen? You know, we could recognize that act upon that quickly, you know, if needed, and again, in the interest of ensuring that we have quality products in the marketplace. And do you guys put any emphasis on companies that have done clinical trials or studies? STUDIES AND TRIALS Certainly, clinical trials and studies are important. And we encourage people to contact a company look for research? A couple issues with research. So Krista, let me give you a direct short answer to your question. We don't evaluate the efficacy of products, right? There would be legal liability associated with that. And if we did, if we evaluated safety and efficacy, then we'd be the FDA. And that's what the Food and Drug Administration does. So we don't evaluate whether or not the product works, or does the company have clinical research? However, in commenting on clinical research, a lot of people especially veterinarians say, You know what, I'm not going to buy a product until I see research. There's a couple of issues with research, I think the right question is, why isn't there more research for natural products? Two answers to that, number one, natural substances cannot be protected via intellectual property or patents. So if a company introduces, you know, conducts research, and I'll give you an example, we just conducted as an organization, a safety study for CCD, three different types of CBD in dogs, the cost of that study was $475,000, for just safety. So there's no way to recoup the investment, because you can't patent protect the formulations in most cases. So some other company can go out, copy of formulation, sell it cheaper, and no way for the company to recoup the investment. That's answer number one, or part one of the answer. Part Two, the answer is, if you have a product that shows that the product would be beneficial for a chronic disease process, companies are limited on the claims that they can make if they don't go through the drug approval process with FDA. And that's a very expensive and lengthy process, meaning millions of dollars and years, at least five years to get through the new animal drug approval process. So that's why drug companies have formulations or substances that they can protect with patents, and recoup the very costly investment that it takes to go through the new animal drug approval process. So that's kind of a long winded answer to a short question, which is, how do we view research? And do we encourage research? The answer is yes, we encourage research. But there are limitations in this particular area, just because the cost to reach it. That all makes sense. Thank you for breaking that down. Appreciate it. Well, before we go on our break, I guess I wanted to ask, since it's called the National Animal Supplement Council, are you only taking companies that are manufacturing here in the US? ONLY US COMPANIES? Yeah, the answer is the answer is no. When we started NASC, that's where we started because that's where the issue was burning. The hottest and brightest was products were being limited, in fact being removed from the marketplace in the United States. So we started as in the National Animal Supplement Council, but we really have evolved into you know, we're more of a global organization, we participated in the veterinary natural health products program and helped define the path forward in Canada. And we're recognized in in some other countries, countries internationally with the NASC seal and our quality program. So we've become more globally focused over time. But we started out focused in the US. got it. Okay. Well, we are going to take a quick break, but when we come back, Bill is going to unpack his motto trust but verify, and how we can know that we're getting a good product when we are looking for products for our dogs. So everybody sit tight, and we'll be right back. SPONSOR AD Thanks to Dog Love essential oils for sponsoring this episode. They say it comes in many forms. And in this case, love comes in a bottle. Our canine companions are more than just pets. They're cherished family members. 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And here's a special treat during the entire month of December, enjoy a generous 15% off every order of $25 or more by using the code WAGOUTLOUD . Dog Love Oils… love in a bottle. And we are back and I'm having a fascinating conversation with Bill Bookout from the National Animal Supplement Council. And Bill you mentioned in the first half that your motto is trust but verify. Can you unpack that a little bit? TRUST, BUT VERIFY Yes, I think, again, as we talked about in, you know, before the break, people see a product on the shelf and quality is assumed and I don't think it should be. trust but verify. You know, people should not be afraid to pick up the phone and call the company and ask some questions. Ask how long has the company been in business? Ask who formulated the product? And what's their background? You know, do they have expertise in these areas? Who can I call if I have a question? You know, are they credible? You know, Can I can I get help? There's a couple red flags that I always tell people to look for. And you can take these to the bank. Companies that make claims that sound too good to be true, probably are. And cheap products are cheap for a reason. So if you see two different products, and they look the same formulation wise and one of them cost significantly less than the other stop and ask yourself why. quality costs money. Now, why is that important? Because this is a consumable product. And there are no magic bullets out there. Right? So even if you have a supplement that you hope that your dog or cat will benefit from. It's not a magic bullet. Right. It's a component of a comprehensive health and wellness program. But the important point for supplements are, quality means consistency. And if your dog or cat is going to respond positively to that product. It needs to be produced consistently. So you have the same product this week, next week, next month, next year, so that you maximize the probability that you're going to get a positive response for the animal And that centers around quality and process control. So that's why trust but verify quality is always important. Now, we all lead busy lives, right? And I will also suggest that people, you know, access to information on the internet, we live in the information age, right? We get information from all kinds of different places. And it's easy to get right. So be careful what you read, be careful who you believe, trust but verify. And, you know, we hope that companies or consumers, pet owners will look for NASC audited member products, because again, as I mentioned earlier, that doesn't mean they're perfect, but it does mean somebody's been there and checked them out. Right. So I think you want to maximize the probability that your dog or cat who is really your extended family member is going to benefit from the products and you want to buy a quality product, because if they're going to respond, it really centers around quality and consistency. I'm glad you mentioned that it all does make a lot of sense that cheaper does not mean better. And that we do have to ask questions and not be afraid to dig a little deeper into the companies and the ingredients and the sourcing and where do they manufacture? How do they manufacture? So I know when we originally met, which was a long time ago, you said that there was an instance when you had to cancel a member? Can you share what happened there? MEMBERS NOT BEING COMPLIANT We did. Yeah, without mentioning any names. We had a longtime audited member company, that we you know, we pick up products and we test for label claims. And we had a company come in at 78% of label claim for one of the ingredients in their product. Well, when that happens, that's you know, there's obviously an issue. So we require written investigation and corrective action so that the company can determine what made that happen. Well, we sent a note to the company and said, Hey, we bought this product, here's where we bought it from, here's the test results. We tested this particular laboratory, we're completely transparent in that. And we said you're 78% of label claim, you need to find out why this happened and respond to us on what your findings are and what you're going to do. What are you going to do so this doesn't happen again. And the company responded back to us and said, We're not going to do that. We think you're getting too deep in our business, and we're not going to respond to you. We canceled their membership that day. Good for you. So, I mean, if we don't walk our talk, then again, as I mentioned earlier, if you ask me, What's the one single word that best describes the success of NASC credibility, right? If we don't have credibility with the regulatory agencies, and ultimately with the consumers in the marketplace, retailers, consumers, then we don't have a good foundation to stand on. So quality is very important to us. That's what happened. And we're very serious about what we do. Well, I appreciate that, that shows integrity and transparency. And I mean, you are regulating, which is what we need. And speaking of which, you should be very proud of 300 members. But when we look at the entire landscape of animal supplements, there are I can't even imagine hundreds of 1000s of brands, why aren't more wanting to be a part of the NASC? So by consumer spending, we estimate that we represent about 80 to 85% of the industry. The industry, rightly or wrongly, is a fairly low barriers to entry industry. Meaning that, you know, Krista and Bill can decide they want to start an animal supplement company, and if we can get it up off the ground, then we can certainly do that. But we estimate that we represent about 80 and 85% of the industry by consumer spending or products that consumers purchase. So we represent the majority of the industry. But that's why I say Trust, but verify, you know, look at the company, see how long they've been in business, check out their background, don't hesitate to do a little due diligence before making the selection. Now, if you see a company with the NASC quality seal again, that means they're not only a member agree to abide by our guidelines in terms of the Code of Conduct, we bought it at them and we verified that. So we hope the consumer because we all lead busy lives, you know, would look for the NASC quality seal and and give that weight. Our ultimate goal is we want to NASC quality seal to be in the top three factors of why someone selects a product that they would use for their furry family member. And do you ever seek out members? Or do they come to you? HOW NASC FINDS MEMBERS most of the time members come to us. At some of the major trade shows like Global Pet Expo or Super Zoo, there's a couple of major veterinary shows, you know, we attend those shows, we usually have a booth and, you know, I'll cruise around if I if I see a company, or what its really turned into Krista is more of a self policing industry. So when you have the majority of the industry, following requirements and quality standards, if somebody is outside of those boundaries, and you know, really, you know, making claims they shouldn't make, for example, they're out there purveying products, and they say they're going to cure everything from parvo to cancer. A lot of times people don't realize they're making a mistake. I didn't when I first got in the business. So I'll call companies up if they're brought to my attention, or if I see them somewhere. And I'll try to help them. we operate with with the philosophy here that a rising tide floats all boats. So, you know, sometimes companies just don't know that they're making a mistake. And I'll try to give them the information because it doesn't do the industry any good for us to sit back and let a company make a mistake. Because bad news sells. And we all get painted with a broad brush wrongly a lot of times. But nevertheless, that's what happens. And so we do both, most of the times companies come to us, one of the buyers on the retail side. Now we've been around long enough and we have credibility, you know that the buyers will require companies to belong to NASC. Because again, they want to maximize, this is a consumable sale, they want to maximize the probability that a pet owner is going to return to their location, wherever that purchase location is, they're going to buy that product again, they're going to leverage that visit, they’ll buy other things because it increases trust with the retailer that recommends or offers a product for sale. And they'll tell their friends and create a new stream of business. So there's a lot of business benefits. And so we get a lot of a lot of companies through retail channels as well, because we you know, again, we help the retailers maximize, maximize their revenue which at the end of the day. You know, that's what that's what keeps them in business. Well, I have to say, in the almost five years that I've been doing this show, you know, I've learned how to ask the questions and what to look for. But I think a lot of these companies, unfortunately, they're playing on our emotions, because we're talking about, as you mentioned, extended family. These dogs are part of our family, and cats. So when we're buying these supplements, and we don't see a difference, in whatever we're trying to address, I know that I've had supplement graveyards, I've spent so much money, it seems like I'm throwing stuff at the wall, there has to be something that works for my dog. So for the NASC seal for you guys to do the steps and go above and beyond what research and homework I could do on a brand or product. I think that just speaks so highly of what you're doing. We try to make it easier, right? Because again, we all lead busy lives. So we try to make it easier. And again, I don't claim that all of our members are perfect. They're not. But we want people to have a higher degree of confidence that if they select an audited NASC member company’s product, that that company is a solid company and they're going to maximize the probability of success, which how does that translate? We really want our dogs and cats. We want the same things for our dogs and cats we want for ourselves. If you stop and think about that, we want to live a long, happy, healthy life to the maximum degree possible, right? Well, here's the irony. This might be a total rabbit hole. I do believe if we feed our pets, a species appropriate diet. And I am one and everybody knows that for fresh and or raw feeding versus a highly processed food with synthetic vitamins and minerals. They can't be getting the nutrition that they need. So therefore you do need to supplement and that's where I just I don't understand why many of us don't want to give the proper nutrition to our animals and give them less supplementation. What are your thoughts on that? WHY NOT BETTER NUTRITION FOR LESS SUPPLEMENTATION? Very insightful and you're dead on I mean, you hit the nail on the head. If people think about it this way, this thing that we call health and wellness, whether it's for ourselves or our animals, it's a three dimensional sphere. A spherical object, three dimensional, good diet, exercise, home environment, fresh water, routine veterinary care, and checkups, just like routine, you know, you know, physicals and checkups every year. That's right. Supplements are a component of that. But you're right. A lot of people don't know, your gastrointestinal tract is the largest immune supporting organ in your body, person or animal. And quality food quality diet, strong and healthy immune system, those are really you know, so probiotics can can play a role in that. So probiotics are the good bacteria, you know, that fight off the bad bacteria in the GI tract that helps metabolize nutrients and maintain strong and healthy immune system. But probiotics are subject to. The two enemies of probiotics are heat and moisture. And so you don't see probiotics in pet food because they're heated to kill off salmonella in a kill step. So probiotics is one example of a supplement that can be very beneficial for long term health and wellness. Now, you might not see an immediate effect from probiotics, like you would on maybe a joint product if your dog's limping from old age or something like that. But you really hit a very key point, good nutrition, clean water, exercise, loving home environment. Supplements as a component are really, really important. So it's three dimensional. Oh, thank you for clarifying that. That's, that's so powerful that we give them all around whole body wellness physically and mentally. Well, Bill, we are running out of time. But before we go, I want to ask you two things. First of all, what is the difference between a health versus a nutritional supplement? HEALTH VS NUTRITIONAL SUPPLEMENTS Very good question. So a health supplement would be for a non nutritional benefit. ingredients that would not provide nutrients that are required in a complete and balanced diet. What are some examples? Glucosamine, Chondroitin, MSM, tumeric, curcumin, coenzyme Q 10. lutein, there's no scientifically substantiated daily nutritional requirements for those ingredients yet, products with some of those can be targeted for specific health benefits, right? Joint Health, eye health, cardiovascular health, liver and kidney health, gastrointestinal health, immune health, things like that. It could be when times of stress, right? older, older animals just like older people, you know, they don't get around as well so great products or B category. Those would be on the health supplement side. nutritional supplements would provide nutrients as a component of a complete and balanced diet, maybe probiotics, vitamins, minerals, things that, you know, you may as you said earlier, dog food companies are required to provide nutritionally complete diets. But typically, the more you spend the better quality for pet food you're going to get. And if people are willing to you know, go for, you know, raw diet, frozen diet, home prepared diet, you know, look at that, but, you know, some nutritional supplements would be provide components of a complete and balanced diet. There's some up and coming products that are completers, right, you take a protein source, and then you have a supplement that would have the other nutrients that you add to your own protein source. That would make a complete balanced diet. So does that help clarify that? Thank you. That's That's great. Well, they'll as we are wrapping up, what would you like to leave us with today? Well, Bill, I really appreciate the opportunity Krista, I'm very sorry that this is your last episode, but again, I'm honored to be selected to contribute. I guess I'd leave you with my contact information. If people have a question and they hear this podcast don't hesitate to reach out to me because you can get a hold of me. You know, www.animalsupplements.org is our website. My email address is b.bookout@NASC.cc Shoot me a note, don't hesitate to pick up the phone, give me a call, check out our website and look for the NASC seal. And, you know, long, happy, healthy life to everybody on the podcast. I really appreciate you listening. Thank you, Bill. And I will have all of these links in the show notes. OFFER: And Bill is giving a great offer. He is offering up a free copy of the NASC Pocket Guide to dog and cat health. And there's a form on their website, and I have the link again, it's going to be in the show notes. All you have to do is click on it and you'll have access to that NASC Pocket Guide to dog and cat health. Bill, I can't thank you enough. And I'm so glad that you reached out to me those months and months ago and set me straight that there is regulation. And we need more of that in the entire industry, not just in the supplement division. So I want to thank you for starting this amazing organization, and for being on here today. And I want to thank all of the listeners for wanting to do better and to advocate for their dog's health. So Bill, thank you so much. I appreciate you. Thank you very much. It's an honor. Thanks again to Dog Love Oils for sponsoring this episode and for their unwavering dedication to our beloved canine companions. Save 15% off any of their exceptional products during the month of December 2023. By using code WAGOUTLOUD on your purchase of $25 or more. Thanks for listening. You'll find some helpful links in the show notes and if you enjoy the show, please be sure to follow and listen for free on your favorite podcast app. And please, please share your feedback. Visit WagOutLoud.com for great product recommendations with discounts, amazing online events and fantastic resources. That's also where to visit our Bark About It page where you can suggest topics, guests or products. Be advised that this show offers health and nutritional information and is designed for educational purposes only. You're encouraged to do your own research and should not rely on this information as a substitute for nor does it replace professional medical advice, diagnosis or treatment. If you have any concerns or questions about your dog's health, you should always consult a veterinarian or a nutrition expert. Have a tail wagging day and we'll catch you next time. Don’t forget to Subscribe for FREE and please leave a review: Apple Podcasts | Android | Spotify I Stitcher I iHeartRADIO The purpose of this podcast is to educate and to inform. It is no substitute for professional care by a veterinarian, licensed nutritionist or other qualified professional. The host as well as guests who speak on this podcast express their own opinions, experience and conclusions, and Wag Out Loud LLC neither endorses or opposes any particular views discussed here.