In this episode, I invited Jatan Bawa - Founder of Perfora, a company which is infusing tech into oral care.

Perfora has a range of products starting from an electric toothbrush, a smart water flosser, an extremely effective toothpaste and lots more! Perfora wants to change the way people brush & look after their oral hygiene. Oral care is a segment which is ripe for disruption & Perfora has positioned itself very well to reap the benefits of a transformation in the industry.

I really loved the session, the honesty with which Jatan answered each & every question I threw at him. Jatan has a rich experience working with startups & his story is REALLY inspiring. Jatan's vision with Perfora is solid & if I had to place a bet, I would put my money on the team that's working at Perfora.

Here's a snapshot of the things we covered in this episode:

(01:55): Who is Jatan Bawa? Talking about his journey from a small town, to studying in Delhi University which helped him to develop street smartness > joining the audit division of a BIG 4 > the urge to build a business > working for an early stage startup > becoming a founding team member of a startup in the consumer packaged good space > thinking about starting his own side project.

(16:27): What was the thought process behind starting Perfora? How did Jatan narrow down on the Oral care market? Talking about what it takes to build a good consumer brand.

(25:15): The phase of fishing out for opportunities before Jatan struck onto Perfora.

(29:04): Talking about the activities & timelines leading upto the launch of the Company.

(31:30): THE ELEVATOR PITCH

(33:32): Electric Toothbrush Vs Normal Toothbrush – why you should go the electric way and talking about other oral care products that Perfora is building. [Jatan also teaches us how to brush our teeth in this segment!]

(43:19): In the pursuit of disrupting a traditional business, what are some challenges that Jatan faced while scaling the Company.

(45:14): Talking about the traction, the best-selling product & the target audience.

(48:22): B2B vs B2C: what works best for Perfora?

(52:07): How does Perfora deal with competition & ensures that it stays ahead of the curve?

(55:57): What’s next for Perfora?

(59:46): What's in a name? Talking about the story & the meaning behind 'Perfora'

Want to take control of your oral hygiene? Check out what Perfora has to offer here