In this episode, I invited Ayushi Chamaria - CEO & Founder of Sippin', a company which makes cocktail (and mocktail) mixes.
It's an extremely new concept in India, but if you're looking to experiment with your drink and want to add some classy flavors to it - Sippin' has you covered. The industry for cocktail mixes, although niche - is growing rapidly presenting opportunities to existing players.
One of the things that stood out to me while talking to Ayushi, was the sheer passion in her voice (it's contagious!), her knowledge of the industry and how she has REALLY focused on creating an amazing product for her consumers. Here's a snapshot of the things we covered in this episode:
(00:00) Introduction & a mini plugin for cocktail mixes
(03:24) Who is Ayushi Chamaria? What was she doing before she ventured into the world of cocktail mixes?
(05:17) How Ayushi stumbled upon the idea to create cocktail mixes and gave the power to everyone to be their own bartenders
(08:15) The initial days at Sippin’ and the challenges Ayushi faced in creating a Company in an extremely new & niche industry
(12:52) THE ELEVATOR PITCH OF SIPPIN’
(15:08) Cocktail mixes have calories?
(16:49) The Sippin’ experimentation lab & how Ayushi tested and created new [extremely unique] flavors which forms the core of Sippin's business
(22:08) The anatomy of a cocktail mix – how to use them?
(25:11) Talking about the traction that Sippin’ has generated since it’s official launch and which distribution channel (B2B/B2C) is turning up the heat
(32:07) Apart from being used in an alcoholic beverage, what are some other ways in which the mixers can be used?
(34:09) Are there a lot of new entrants in this space? How is competition shaping up for Sippin’?
(36:48) Liquid mixers Vs Powdered mixers
(37:59) Ayushi’s key takeaways running her own biz
(43:08) What’s next for Sippin’?
You can buy your first cocktail mix at Sippin' here
