In this episode, I invited Deep Harlalka - CEO & Founder of VeClan, a company which makes vegan spreads & dips.
Veganism isn't a new concept. It's been followed in the western countries for a while & is slowly making its way to the heart of India. But there is a long way to go before it gets mainstream, because it has to compete with a behemoth that is the DAIRY INDUSTRY.
Deep Harlalka, is a passionate individual to say the least. And he wants to dip his feet into all things vegan. We spoke about a range of topics on this episode like:
(00:00): Introduction
(03:33): Who is Deep Harlalka? How did he get pulled into the world of veganism?
(08:11): What were the events that led to the birth of VeClan?
(11:25): The product launch phase – after getting the initial validation from family & friends
(17:48): How was the product received by the Indian consumers and talking about the distribution strategies to make the product available across India [however, we took a completely different tangent here]
(19:50): The experimentation process and how Deep came up with recipes to add an Indian tadka in his vegan dips
(21:34): VeClan’s distribution strategy
(24:39): THE BIG Q – how is VeClan competing on the pricing front and why are vegan products so expensive?
(28:44): THE CLICHÉ Q – Vegan vs Vegetarian, what’s the difference?
(31:33): Why Deep *strongly* believes that the entire DAIRY INDUSTRY is a scam
(37:41): Talking about the blockers for growth at this point in time
(40:19): Deep’s key takeaways running his own biz
(42:32): VeClan’s 5Y Business plan
You can check out VeClan's various product offerings here
