Forget shiny decks and safe opinions. VTEX Live is where bold leaders say what everyone else is too scared to.
Hosted by the fearless voices behind VTEX, this podcast dives headfirst into the real stories of digital transformation, unfiltered and unapologetically practical.
You’ll hear from rebel CIOs, renegade architects, and strategic misfits who’ve scaled composable commerce and AI, without burning millions or waiting 18 months to launch.
We’re here to expose the industry myths, unpack the chaos behind smooth digital rollouts, and spotlight the leaders building agile, AI-powered ecosystems, faster, leaner, and smarter than the “best of breed” cult would ever admit.
No vendor worship.
No buzzword soup.
Just bold insights, battle-tested strategies, and the future of commerce, delivered straight from the front lines.
If you’re leading transformation, scaling platforms, or just sick of expensive tech that doesn’t deliver, this is your coup.
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Forget shiny decks and safe opinions. VTEX Live is where bold leaders say what everyone else is too scared to.
Hosted by the fearless voices behind VTEX, this podcast dives headfirst into the real stories of digital transformation, unfiltered and unapologetically practical.
You’ll hear from rebel CIOs, renegade architects, and strategic misfits who’ve scaled composable commerce and AI, without burning millions or waiting 18 months to launch.
We’re here to expose the industry myths, unpack the chaos behind smooth digital rollouts, and spotlight the leaders building agile, AI-powered ecosystems, faster, leaner, and smarter than the “best of breed” cult would ever admit.
No vendor worship.
No buzzword soup.
Just bold insights, battle-tested strategies, and the future of commerce, delivered straight from the front lines.
If you’re leading transformation, scaling platforms, or just sick of expensive tech that doesn’t deliver, this is your coup.
Julia Vater Fernández on Leading Two IPOs, Global Expansion & Putting LATAM on the Tech Map
VTEX Live
29 minutes
2 months ago
Julia Vater Fernández on Leading Two IPOs, Global Expansion & Putting LATAM on the Tech Map
Vice President of Investor Relations at VTEX, Julia Vater Fernández, has built a career at the intersection of finance, ecommerce, and global expansion. From her early years at JPMorgan to private equity, and later taking part in two IPOs, Julia has navigated high-stakes growth while championing Latin America’s talent on the world stage.
In this episode of VTEX Live, Julia joins Santiago Naranjo to share the lessons learned from going public twice, the discipline it takes to handle market volatility, and the cultural moments that shaped VTEX’s IPO. She explains why timing and company maturity matter more than hype, how diversifying revenue across regions builds resilience, and why trust - not just product - is the key to winning in new markets.
If you’ve ever wondered what it takes to go public and grow globally, this episode shows why focus, timing, and trust make all the difference.
VTEX Live
Forget shiny decks and safe opinions. VTEX Live is where bold leaders say what everyone else is too scared to.
Hosted by the fearless voices behind VTEX, this podcast dives headfirst into the real stories of digital transformation, unfiltered and unapologetically practical.
You’ll hear from rebel CIOs, renegade architects, and strategic misfits who’ve scaled composable commerce and AI, without burning millions or waiting 18 months to launch.
We’re here to expose the industry myths, unpack the chaos behind smooth digital rollouts, and spotlight the leaders building agile, AI-powered ecosystems, faster, leaner, and smarter than the “best of breed” cult would ever admit.
No vendor worship.
No buzzword soup.
Just bold insights, battle-tested strategies, and the future of commerce, delivered straight from the front lines.
If you’re leading transformation, scaling platforms, or just sick of expensive tech that doesn’t deliver, this is your coup.
