Presented by the Virginia Society of Association Executives, each episode of VSAE ConneXions series focuses on the interconnectivity of Virginia’s association community. Our hosts engage in conversations with VSAE members about life, work, and the communities they serve. Get an inside look into the association world through the eyes of a close-knit community that calls Virginia its home.
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Presented by the Virginia Society of Association Executives, each episode of VSAE ConneXions series focuses on the interconnectivity of Virginia’s association community. Our hosts engage in conversations with VSAE members about life, work, and the communities they serve. Get an inside look into the association world through the eyes of a close-knit community that calls Virginia its home.
Connecting with Cathy Guske on Adaptability and Member Experience
VSAE ConneXions
25 minutes
2 weeks ago
Connecting with Cathy Guske on Adaptability and Member Experience
In this episode, we sit down with Cathy Guske, member services director at AIA Virginia, to hear her story of transitioning from a media career to becoming a cornerstone of the association world. With more than 20 years at AIA Virginia, Cathy reflects on what has kept her inspired, from adapting member engagement strategies during the pandemic to making onboarding more personal and impactful. She shares lessons on leadership, the importance of understanding individual member needs, and what she’s learned from working alongside architects.
This episode is sponsored by Hilton Richmond Hotel & Spa / Short Pump.
VSAE ConneXions
Presented by the Virginia Society of Association Executives, each episode of VSAE ConneXions series focuses on the interconnectivity of Virginia’s association community. Our hosts engage in conversations with VSAE members about life, work, and the communities they serve. Get an inside look into the association world through the eyes of a close-knit community that calls Virginia its home.
