In face of global crises, “societal leadership is now a core function of business,” says the Edelman Trust Barometer. As a consequence of this, leaders find themselves amid growing pressure for their businesses to espouse and act in accordance with clearly articulated values and forming alliances, cross-sector and international, and in attempting a long-term trajector forward. Which unexpected alliance—between public and private sector will need to be designed upon which principles, in order to keep business accountable and integral? We hear from Laura Kristine-Krause, More in Common Germany, and Daniel Lim, Salesforce.