Will traditional rank tracking become obsolete for retail brands within two years?

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything

1683 episodes

1 day ago

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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All content for Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast is the property of I Hear Everything and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

Show more...

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Will traditional rank tracking become obsolete for retail brands within two years?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

2 minutes 48 seconds

3 weeks ago

Will traditional rank tracking become obsolete for retail brands within two years?

Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking signals have become too noisy to guide enterprise strategy. The discussion covers why directional accuracy no longer justifies traditional ranking methodologies and frameworks for evaluating when SEO measurement tools provide value in stakeholder management versus strategic decision-making. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.