What are the essential data points B to B players should be mindfull of?

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything

1683 episodes

23 hours ago

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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All content for Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast is the property of I Hear Everything and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

Show more...

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What are the essential data points B to B players should be mindfull of?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

3 minutes 51 seconds

2 weeks ago

What are the essential data points B to B players should be mindfull of?

B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for measuring search success in complex sales cycles where traditional ecommerce attribution fails. The discussion covers implementing MQL-to-SQL tracking systems that connect organic search to qualified pipeline, developing engagement depth metrics that reflect educated buyer behavior, and establishing core content topic measurement frameworks that align SEO performance with business outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.