Strategy for managing stakeholders with the shifts in the search industry

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/90/01/04/90010438-684c-0533-27af-40a09eea1931/mza_11953833097113262141.jpeg/600x600bb.jpg

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything

1683 episodes

21 hours ago

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

All content for Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast is the property of I Hear Everything and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

https://content.production.cdn.art19.com/images/fe/ee/1c/48/feee1c48-9b36-47c7-a11f-1650a2d93f1b/fa4b82f348f5383fd4b8b01a792484daec584cfd0fa3548ed62e8968844c360e9e32b242c18c98fd406e9cbed030d22fab244da85b86223bf1eb852110319713.jpeg

Strategy for managing stakeholders with the shifts in the search industry

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

5 minutes 30 seconds

3 weeks ago

Strategy for managing stakeholders with the shifts in the search industry

Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from traditional ranking factors to AI-first optimization strategies. The discussion covers treating AI as a primary customer requiring accessibility-focused content optimization, avoiding manipulation tactics that mirror past SEO mistakes, and implementing long-term strategic approaches over short-term ranking gains. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.