80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients, demonstrating measurable ROI growth even as traditional metrics decline. She presents frameworks for transitioning from impression-based forecasting to first-party revenue attribution, implementing custom AI agents for competitive analysis while maintaining human validation protocols, and establishing executive communication strategies that prioritize business impact over vanity metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.