Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted email creation while maintaining brand authenticity and human oversight. The discussion covers implementing AI as a content generation starting point rather than an autonomous solution, developing audience segmentation strategies that leverage AI insights, and establishing brand voice guardrails to prevent generic AI-generated messaging from compromising email performance. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.