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What does it take to build a beverage company from scratch? Not just any beverage company—but one that is unapologetically female-founded, obsessively focused on ingredients, and determined to carve out space in an industry long dominated by men in boardrooms and barrooms alike?
Melissa is already a leader and teacher in the drinks space. But like so many entrepreneurs, she saw a gap—between what was on the shelf and what she wanted to drink. Clean, flavourful, high-quality hard seltzers and spritzes without the synthetic aftertaste, the hidden chemicals, or spoonfuls of sugar.
So, she created DAME—a Canadian-born beverage brand that’s as much about taste as it is about purpose. She calls it her baby business. But that baby? It’s growing up fast. Today, you can find DAME in the LCBO, sitting on shelves beside legacy brands, standing tall in its bright, elegant cans.
But this isn’t just a story about what’s in the can.
It’s about leadership, and what it takes to found something from nothing. It’s about setbacks, long nights, and moments of doubt. And it’s about mentorship—because while Melissa is crafting crisp Italian spritz cocktails, she’s also helping to build bursaries and educational programs for women looking to break into the beverage industry.
This is a conversation about grit. About vision. And about why, sometimes, the best way to shake up an industry… is to simply pour something better.
Melissa Pulvermacher is the Portfolio Director at Cru Wine Merchants and the Founder of DAME Beverage.
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