Ep. 20 | Beyond the Label: Made in Italy, Italian Identity, and the Stories We Tell

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/32/9a/dd/329addd5-fb12-7f49-5961-d3eb1b6f1908/mza_17418637744300722892.jpg/600x600bb.jpg

Voices of Italy - Beyond la Dolce Vita

Alessia Puzzo

24 episodes

4 days ago

Forget gondolas and endless pasta shots. Voices of Italy is the podcast that peeks behind the postcard and dives into what being Italian really means today. Hosted by Alessia, a Sicilian millennial with a soft spot for serious questions, each episode explores culture, identity, and modern life in Italy, beyond the clichés. Whether you're an Italian living abroad, a curious expat, or just a courious mind, this show is for you. Because yes, some of us do love our moms, but no, we’re not all wearing Gucci and we don't all care about the pineapple on your pizza.

Society & Culture

RSS

All content for Voices of Italy - Beyond la Dolce Vita is the property of Alessia Puzzo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Society & Culture

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/42245080/42245080-1750518367024-31f16e46e653a.jpg

Ep. 20 | Beyond the Label: Made in Italy, Italian Identity, and the Stories We Tell - Chat with Patrizia La Daga

Voices of Italy - Beyond la Dolce Vita

25 minutes 11 seconds

4 months ago

Ep. 20 | Beyond the Label: Made in Italy, Italian Identity, and the Stories We Tell - Chat with Patrizia La Daga

In this episode, we dive deep into one of the most iconic and complex expressions of Italian identity: Made in Italy.

Is it just a label? A global brand? Or a cultural mission?

To explore this, I’m joined by journalist, storyteller, and cultural ambassador Patrizia La Daga, founder of Italiani Ovunque and International Network Development for the Made in Italy Community. Speaking to us from Barcelona, Patrizia shares her perspective on what Made in Italy means today, the challenges of representing Italian excellence abroad, and the importance of protecting the values behind the label — beyond marketing, nostalgia, and cliché.

We talk about:

What “Made in Italy” really represents in 2025
The gap between Italy’s image and reality
Why storytelling is key to cultural identity
The role of the diaspora in promoting Italian values globally
How institutions could do more to support Italian talent

If you're passionate about Italian culture, branding, soft power, or simply want to understand modern Italy from a fresh and global point of view, this episode is for you.

📚 Check this out:

🔹 Patrizia's Book: Quando potevamo ballare per strada – A powerful dystopian novel by Patrizia La Daga about memory, identity, and cultural loss in a future where freedom no longer exists.

💬 Let’s keep the conversation going!
Follow me on Instagram at @voicesofitaly, and don’t forget to subscribe, share, and leave a review if you enjoyed this episode.