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Voice Your Brand
Nell Casey
14 episodes
4 days ago
A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews with business owners who have grown their brand by creating a stand-out personality, and advice from experts on everything from running ads to email marketing. For more info, including show notes and freebies head to fetecreative.com.au/podcast.
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Marketing
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All content for Voice Your Brand is the property of Nell Casey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews with business owners who have grown their brand by creating a stand-out personality, and advice from experts on everything from running ads to email marketing. For more info, including show notes and freebies head to fetecreative.com.au/podcast.
Show more...
Marketing
Business
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Ready your brand for a very Covid Christmas with Charlie of Dear Charlie Marketing
Voice Your Brand
54 minutes 19 seconds
5 years ago
Ready your brand for a very Covid Christmas with Charlie of Dear Charlie Marketing

As a small ecommerce business with a similarly sized marketing budget, how do you compete with the big players?

My guest today has a wealth of experience working with some of the biggest ecommerce brands out there and now helps small businesses create epic marketing strategies no matter their size.  On today’s episode, we’re talking all things brand building and how to prep your ecommerce business for Christmas in these Covid times.

Today I’m joined by Charlie Bland from Dear Charlie Marketing.  Charlie is an ecommerce marketer who offers legit marketing training and strategy, delivered in a fun and friendly way that you can actually understand.  Charlie has a wealth of marketing strategies and ideas for ecommerce brands which we’ll dive into. We’re also going to talk about marketing in the lead up to Christmas and how the coronavirus might change your marketing strategy.

Welcome to Episode 5 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.

If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.

I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.

Today we’ll be talking about:

  • Charlie’s background and vast experience
  • What it’s like working with big brands like Boohoo and ASOS
  • The size of e-commerce in the UK vs in Australia
  • Why did she decided to start Dear Charlie Marketing
  • what advantages/disadvantages smaller ecommerce brands have over the big brands
  • Charlie’s top tips for ecommerce businesses right now
  • Adapting brand voice to navigate e-commerce during a pandemic
  • And the impact of Covid on Christmas shopping this year and what small brands can do to prepare

I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.

Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.au

Reach Nikki on Insta @dearcharliemarketing
Or visit dearcharliemarketing.com/



Voice Your Brand
A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews with business owners who have grown their brand by creating a stand-out personality, and advice from experts on everything from running ads to email marketing. For more info, including show notes and freebies head to fetecreative.com.au/podcast.