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Voice Your Brand
Nell Casey
14 episodes
4 days ago
A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews with business owners who have grown their brand by creating a stand-out personality, and advice from experts on everything from running ads to email marketing. For more info, including show notes and freebies head to fetecreative.com.au/podcast.
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Marketing
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All content for Voice Your Brand is the property of Nell Casey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews with business owners who have grown their brand by creating a stand-out personality, and advice from experts on everything from running ads to email marketing. For more info, including show notes and freebies head to fetecreative.com.au/podcast.
Show more...
Marketing
Business
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Nailing your product descriptions
Voice Your Brand
29 minutes 18 seconds
5 years ago
Nailing your product descriptions

Today we’re talking about product descriptions. Why are they important, how to write them and how to use them to connect with your customers, increase sales and decrease returns.

Welcome to Episode 2 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.

If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.

I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.

Today I’ll be talking about:

  • The importance of product descriptions
  • How 2020 has fast-tracked the growth of online shopping
  • How product descriptions continue to build the relationship with your customer
  • How to up-level your product description
  • Putting your customer first when it comes to product descriptions
  • Features vs benefits
  • Fitting your descriptions into your tone of voice and brand voice
  • Considering SEO in your product descriptions
  • Remembering to optimise your images for SEO as well!
  • Tips for easily writing product descriptions in bulk

I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening.  And stay tuned for the launch ep!

And make sure you hit the subscribe button so you never miss an episode.

Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.au

Voice Your Brand
A fun and down-to-earth podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. Hosted by Nell Casey – founder of creative copywriting agency Fete Creative – this podcast gives you the low down on all things ecommerce copywriting from finding your brand’s voice, writing product descriptions and using social media to connect with your customers. It also features interviews with business owners who have grown their brand by creating a stand-out personality, and advice from experts on everything from running ads to email marketing. For more info, including show notes and freebies head to fetecreative.com.au/podcast.