In this episode, we look into concept generation with Brooke Hawkins - Conversation Designer at MyPlanet and voice tech ethics researcher with the Open Voice Network. Brooke leverages her unique perspective as we explore how to transform research insights into early concepts, as well as how to stay mindful of your audience and the potential blind spots in your data throughout that process. Other topics involve inclusivity in the design process, and how the value of automation may be shifting in the aftermath of the COVID-19 pandemic.