Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins.
Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast.
About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing.
Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.
Hosted on Acast. See acast.com/privacy for more information.
Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins.
Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast.
About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing.
Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.
Hosted on Acast. See acast.com/privacy for more information.
Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.
Chapters
Part 1
(0:20) 1- Identity and values
(0:32) 2 - Expertise and skills
(0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing
(1:13) 4- Communication style
(1:22) 5- Network and influence
(1:30) 6- Visual presentation
(1:41) Why everyone needs to invest in personal brand
(4:40) Personal brand allows access to more opportunities
(4:46) Let people leave
(5:10) Bet on the jockey not the horse
(5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf
(7:26) Human Design strategy: wait for the invitation (Projector)
(8:05) When it's time to update your LinkedIn profile pic
Part 2: Your headshot, LinkedIn, + website is a must
(8:40) Announce a new headshot?
(9:36) Napoleon theatre quote - Robert Greene
(12:00) Your likeness or testimonial is not free
(12:39) Recap + takeaways
(13:09) Bonus tip: your website
(13:38) TLD or dot com: replyall.limo (Reply All Podcast)
(14:00) Personal brand SEO tip for photos - Google Image
Related links:
Ethos, Pathos, and Logos in Marketing
Let people leave (unsubscribe is good)
My tools:
Hire me:
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email
Hosted on Acast. See acast.com/privacy for more information.