Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins.
Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast.
About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing.
Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.
Hosted on Acast. See acast.com/privacy for more information.
Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins.
Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast.
About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing.
Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.
Hosted on Acast. See acast.com/privacy for more information.
What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.
You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years.
Topics:
(0:00) Meet Emily Binder + why you should listen to this show
(0:30) How to work with me: beetlemoment.com or emilybinder.com/call
(2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket")
(3:20) De Beers slogan "A Diamond is Forever"
(5:00) Anthimeria: "A better way to burger" -Pizza Hut
(7:10) Yoda and Luke - guide / hero copywriting - Storybrand
(8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk)
(9:20) Thumbs-up emoji (Gen Z says rude)
(11:00) Is an imperative good for a tagline? "I" and "We" phrases were out
(12:20) A/B test new taglines
(13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club)
Links:
Beetle Moment case study: TIGER 21
My tools:
Record: emilybinder.com/riverside
Edit with AI: emilybinder.com/descript
Gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
ThinkersOne recorded or live video: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.