2018 Charity RepTrak® study by Reputation Institute

As pressure from multiple stakeholders’ increase, it is more important than ever to understand the health of charity reputations. We know from measuring reputation since 2008 that organisations with the best reputation recover quicker from a crisis; can attract and keep talent; and receive higher levels of support such as advocacy, recommendation and likelihood to donate.

Annually, the internationally recognised Reputation Institute measure the reputations of 40 of the largest charities operating in Australia. Hosted by Adj Prof John G Kelly AM, Group CEO, National Heart Foundation of Australia, in conjunction with Catalyst Management, we extend to you a complimentary invitation to join us for this presentation.

Oliver Freedman, Managing Director - Reputation Institute, will share the results and insights from the 2018 study of the annual Charity Reputation Index.

Oliver is a sought-after speaker on company and brand reputation and is frequently cited in the media on the changing corporate landscape in Australia and New Zealand. Oliver is also strongly involved in brand and community research. Prior to Reputation Institute, Oliver served as Managing Director, Australian Market Research (AMR) and worked at Harris Interactive in the USA in Corporate Reputation. Oliver has a

Bachelor of Science (Psychology) and a Master of Psychology from University of New South Wales.

Director of Communications - Lana Mitchell of the Royal Flying Doctor Service of Australia will present the organisations approach to reputation management. RFDS has cemented its position as the country’s most reputable charity ranking first for the eighth year in a row.