Join us for this insightful conversation with the advertising and brand building veteran, Ambi Parameswaran.
Listen as Sharavana Raghavan gets Ambi to delve into the transformative shifts in Indian advertising, the nuances of brand building, and the evolving dynamics of consumer engagement.
Ambi opens the discussion by tracing his entry into the branding field, reflecting on the mentors and experiences that shaped his illustrious career. He shares his perspective on choosing between the paths of advertising and consulting, highlighting key moments that defined his journey.
The conversation progresses to the evolution of branding and marketing in India, where Ambi provides a detailed analysis of how societal changes have influenced advertising narratives, especially in the portrayal of women and families. He recalls groundbreaking campaigns that have redefined consumer expectations and behaviour.
Diving deeper into the mechanics of brand building, Ambi articulates the distinctions and synergies between branding, marketing, and advertising. He addresses today’s biggest challenges in creating standout brands, discussing strategies for success both online and offline in a digital-first marketplace.
Listeners will gain a unique view into Ambi’s professional experiences, including his work with underdog brands that have taken on industry giants. He reflects on the highs and lows of his career, sharing personal stories of campaigns that left a mark and the lessons learned from occasional setbacks.
As the episode nears its conclusion, Ambi offers sage advice to both agencies and young marketers on fostering robust client relationships and developing resilient personal and professional brands. He also touches upon his writing career, giving insights into the motivations behind his books and his upcoming projects.
Tune in to this episode of the Vitral Tamil Podcast for an enriching dialogue filled with invaluable insights and stories from one of the industry’s most seasoned voices.
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Credits:
Recorded at Ting Studios
Producer: LK Vignesh
Editor: Arul Gnanasekaran
Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD
