In this episode of the Vitral Tamil Podcast, host Sharavana Raghavan delves into the world of legacy branding with Jayaram Rajaram, the strategic mind behind Bril's multifaceted expansion.
Jayaram, a third-generation leader of this iconic stationery brand, now navigating new territories in home care, reveals the evolution of Bril from its inception.
This episode is a treasure trove for entrepreneurs and brand enthusiasts aiming to understand the transformation of a traditional brand in modern times. Sharavana adeptly steers the conversation through Jayaram's experiences, uncovering the delicate balance between upholding family legacy and infusing innovation.
The discussion artfully navigates through the challenges of diversifying a legacy brand and the emerging trends in the FMCG sector. It offers a nuanced perspective on the Indian brand landscape, emphasizing the significance of adaptability and consumer-centric approaches in evolving markets.
Jayaram imparts crucial strategies for brand growth and sustainability, making this episode an essential listen for those aspiring to scale and evolve their businesses in competitive markets. His journey and insights provide not only motivation but a tangible blueprint for thriving in the ever-changing realm of FMCG branding.
Links to books written by Jayaram at the below links:
You can reach Jayaram on Linkedin
Connect with us:
Credits:
Recorded at Ting Studios
Producer: Vignesh LK
Editor: Arul Gnanasekaran
Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD