Join us for an engaging conversation with Suhasini Sampath, the dynamic co-founder of Yoga Bar, a brand that has revolutionised the healthy snack market in India.
Listen as Sharavana Raghavan delves into Suhasini's journey from being a Chartered Accountant to an innovative entrepreneur in the FMCG sector. Suhasini shares her inspiring story, from her initial inspiration during a yoga class in the US to creating a successful health food brand that emphasises clean and healthy ingredients.
Suhasini begins by discussing her transition from finance to entrepreneurship, influenced by her father's entrepreneurial spirit. She reflects on the pivotal moments that led to the creation of Yoga Bar, including the early challenges and their first significant order from Indigo Airlines.
The conversation then shifts to the growth story of Yoga Bar, where Suhasini highlights key milestones and strategies that set the brand apart in a competitive market. She emphasises the importance of trademarking the name 'Yoga Bar' early on and differentiating the brand with a focus on clean, healthy ingredients.
Suhasini also shares her insights on distribution strategies, starting with offline distribution and expanding city by city. She discusses the challenges of convincing shopkeepers and the significance of in-store presence for brand visibility.
A significant part of the discussion revolves around Suhasini’s natural affinity for marketing despite her finance background. She talks about the importance of product quality over advertising and how word-of-mouth and customer trust played crucial roles in Yoga Bar's success.
The episode further explores the challenges of maintaining quality and managing production in-house, balancing business with personal life, and the stress of entrepreneurship. Suhasini candidly shares her thoughts on the evolving FMCG landscape, the role of D2C brands, and her plans for the future, including a focus on non-profit work and education.
In the final segment, Suhasini offers invaluable advice to emerging entrepreneurs in the food industry. She stresses the importance of understanding customer expectations, maintaining high product quality, and the significance of building strong client relationships.
Tune in to this episode of the Vitral Tamil Podcast for an enriching dialogue filled with insights, stories, and wisdom from one of the industry’s most inspiring leaders.
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CREDITS:
Recorded at Ting Studios
Producer: LK Vignesh
Editor: Arul Gnanasekaran
Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD