Join Sharavana Raghavan in this stimulating episode of the Vitral Tamil Podcast featuring Venu Srinivasan, CEO of Leo Coffee. This discussion delves into Leo Coffee’s journey from a family-run business to a modern FMCG brand.
Venu shares his upbringing in a coffee-centric family and pivotal business lessons learned. He then discusses Leo Coffee’s evolution, maintaining traditions while embracing innovation, and the significance of filter coffee in India.
Sharavana and Venu explore challenges in sustaining a legacy brand and highlight key milestones in Leo Coffee’s growth. The conversation shifts to branding, where Venu defines Leo Coffee’s identity and reveals effective marketing strategies they've employed.
Addressing consumer trends, Venu comments on the rise of coffee culture in India and how Leo Coffee stands out in a competitive market. He also offers insights on the industry’s future and Leo Coffee’s role.
The episode touches on market expansion, with Venu discussing strategies to overcome challenges faced by regional brands like Leo Coffee in national scaling.
Concluding, Venu provides advice for aspiring FMCG entrepreneurs and shares a personal value crucial to his success. He also gives tips for starting in the coffee business.
Tune in to this Vitral Tamil Podcast episode for a comprehensive insight into building a family-run legacy brand in today’s FMCG market.
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Website: Vitral Brand Expertise
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Credits:
Recorded at Ting Studios
Producer: LK Vignesh
Editor: Arul Gnanasekaran
Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD
