“I loved the idea of human behavior.” Audrey Burger discusses how she leverages data to identify brand positioning and marketing tactics for CPG; and provides insight on important data sources every business can use to understand their businesses and ideal consumers. This VisualFizz Growth Series features data driven marketing strategies, ecommerce strategy and digital marketing for business owners. Some key takeaways: 1. Be Consistent with your communication with your consumers and your team members. 2. Understand your data- who is engaging with your content and what does their network look like. 3. Find your "Super Fans." “It all comes down to execution.” A lot of companies can do the same things and provide the same products but the ones who can execute appropriate brand positioning by understanding the consumers can separate themselves from the competition. Audrey and her team grew the CPG brand from local stores to chains like whole foods and also online with an ecommerce store. Primal Kitchen is part of Kraft Heinz as a natural foods product line that started as a content about food and health that identified the fact that you can be healthy and still eat tasty condiments and sauces that health gurus usually take out of their diet first. Make healthy eating easier. About the Panelist: Audrey Burger is a Pennsylvania native, now living in Chicago. She recently celebrated 5 years at Kraft Heinz marketing- where she worked predominately on Frozen Foods in the Category Marketing group. She has been a part of many new brand launches (including over 100 new SKUs). Most recently, she moved to Primal Kitchen to head natural foods marketing strategy, focusing on Marketing, Sales and Analytics. Reserve your spot at future free events--- https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz

From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.