Kate Irwin is the Managing Director for EMEA at Skift; in this episode, she discusses with Host Simon Hodgkins her thoughts on the evolution of one of the world's largest industries, travel. Kate shares an insightful, engaging, and informative discussion about the challenges, innovations, and opportunities facing the travel industry today and how Skift is helping leaders stay ahead of the curve. For anyone working in or fascinated by the travel sector, this episode of VistaTalks is a must-listen. 00:00 - Kate Irwin - VistaTalks Ep 174 01:38 - From Publishing to Travel Leadership 03:00 - What Makes Skift Different 04:39 - Travel Trends Across EMEA 07:42 - Skift’s Independence and Trust Strategy 16:45 - The Shift to Experience-Led Travel 20:00 - Mentorship, Purpose, and Industry Impact 25:53 - Predictive Intelligence and the Future of Travel About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks