In this episode, Caley Burton, Senior Technical Writing Manager at Cloudflare, shared a powerful perspective on the evolving role of content. With nearly a decade of experience in content strategy and user experience, Caley is driving AI-ready, scalable documentation practices that elevate customer engagement across Cloudflare’s global platform.
00:00 - Introduction: Welcome to VistaTalks with Caley Burton
01:20 – What Is a Holistic Content Strategy?
04:30 – Documentation as Experience Content
07:00 – Implementing a 360-Degree Content Plan
14:10 – Common Content Strategy Challenges
19:00 – Measuring Content Performance and ROI
23:47 – The Strategic Role of Video Content
32:00 – AI’s Impact on Content Management
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