What does it mean when “brand” is no longer a logo or a set of guidelines — but something fluid, social, and constantly shifting? And could that change make branding more powerful than ever?

This week on Visionary, Georgina Godwin meets Imogen Ley-Clowes, founder of London-based Immo Studio. With over a decade of experience leading global rebrands and building agile brand identities, she helps ambitious teams cut through the noise and create brands that not only look polished but truly work.

As social media turns brands into conversations and AI transforms the creative process, Ley-Clowes argues that the very definition of “brand” is changing — from a fixed identity to an evolving ecosystem. In a world where audiences expect relevance in real time, what should businesses hold on to, and what do they need to leave behind?

Recorded at Here East, this edition of Visionary asks: in an age of disruption, how do you build a brand that lasts?

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